Marketing organic produce in New Jersey: Obstacles and opportunities

Jennifer Morgan and Bruce Barbour
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Jennifer Morgan: Sustainable Agriculture Project, Stony Brook-Millstone Watershed Association, Postal: Sustainable Agriculture Project, Stony Brook-Millstone Watershed Association
Bruce Barbour: Department of Agriculture and Resource Management Agents, Cook College, Rutgers University, Postal: Department of Agriculture and Resource Management Agents, Cook College, Rutgers University

Agribusiness, 1991, vol. 7, issue 2, 143-163

Abstract: The results of a survey of produce handlers indicate that: (a) the estimated value of wholesale sales of organic produce in New Jersey for 1988 was $1 to $3 million; (b) half of the respondents inexperienced in selling organic produce are interested in selling organic produce; (c) the primary motivations to participate in the organic produce market are perceived health and environmental concerns and consumer demand; (d) consumers will pay a 30% price premium for organic produce; (e) supply and price are obstacles to expansion of the market; (f) locally grown produce is preferred; and (g) three-quarters of those interested in selling organic produce say that a certification program would assist them.

Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:7:y:1991:i:2:p:143-163

DOI: 10.1002/1520-6297(199103)7:2<143::AID-AGR2720070206>3.0.CO;2-T

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