Testing for causality between advertising expenditures and canadian demand for cheese and butter

Anderson Reynolds, Arlie McFaul and Ellen Goddard
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Anderson Reynolds: Department of Agricultural Economics and Business, University of Guelph, Postal: Department of Agricultural Economics and Business, University of Guelph
Arlie McFaul: Department of Agricultural Economics and Business, University of Guelph, Postal: Department of Agricultural Economics and Business, University of Guelph

Agribusiness, 1991, vol. 7, issue 3, 197-202

Abstract: Using quarterly data, the notion of Granger causality is employed to to test the causal relationship existing between advertising and sales of cheese and butter in Canada. Results suggest that advertising expenditures influences sales of both commodities. However, sales appear to influence neither cheese or butter advertising expenditures.

Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:7:y:1991:i:3:p:197-202

DOI: 10.1002/1520-6297(199105)7:3<197::AID-AGR2720070303>3.0.CO;2-D

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