Factors influencing consumer rankings of alternative retail beef packaging

Pierre M. L. Pelzer, Dale J. Menkhaus, Glen D. Whipple, Ray A. Field and Shawn W. Moore
Additional contact information
Pierre M. L. Pelzer: Department of Agricultural Economics, University of Wyoming, Postal: Department of Agricultural Economics, University of Wyoming
Dale J. Menkhaus: Department of Animal Science, University of Wyoming, Postal: Department of Animal Science, University of Wyoming
Glen D. Whipple: Department of Agricultural Economics, University of Wyoming, Postal: Department of Agricultural Economics, University of Wyoming
Ray A. Field: Department of Agricultural Economics, University of Wyoming, Postal: Department of Agricultural Economics, University of Wyoming
Shawn W. Moore: Department of Animal Science, University of Wyoming, Postal: Department of Animal Science, University of Wyoming

Agribusiness, 1991, vol. 7, issue 3, 253-267

Abstract: Ordered probit models were used to identify factors which influenced consumer rankings of vacuum skin packaged steaks and roasts. Variables included selected demographic characteristics and concerns regarding retail beef packaging. Information pertaining to the color of the beef in, and the benefits of, the vacuum package was found to be among the most important factors.

Date: 1991
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:7:y:1991:i:3:p:253-267

DOI: 10.1002/1520-6297(199105)7:3<253::AID-AGR2720070307>3.0.CO;2-G

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