International licensing of branded food products

Dennis R. Henderson and Ian Sheldon
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Dennis R. Henderson: Department of Agricultural Economics, The Ohio State University, Postal: Department of Agricultural Economics, The Ohio State University

Agribusiness, 1992, vol. 8, issue 5, 399-412

Abstract: This article presents an analysis of the strategic motivation for firms to license production and sale of their branded products overseas. First, the article documents the incidence of international brand-name licensing of food products, focussing on licenses from the US to foreign firms (outbound), production and marketing by US firms under license from overseas firms (inbound), and third-country licensing. Second, the economic incentives for a firm to offer outbound and|or accept inbound licensing are discussed, and third, the commercial considerations relevant to establishing terms of an international licensing agreement are examined. © 1992 John Wiley & Sons, Inc.

Date: 1992
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:8:y:1992:i:5:p:399-412

DOI: 10.1002/1520-6297(199209)8:5<399::AID-AGR2720080502>3.0.CO;2-W

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