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The effects of perceived product attributes on the perception of beef

Dale J. Menkhaus, Damien P. M. Colin, Glen D. Whipple and Ray A. Field
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Dale J. Menkhaus: Department of Agricultural Economics and Professor, University of Wyoming, Postal: Department of Agricultural Economics and Professor, University of Wyoming
Damien P. M. Colin: Department of Agricultural Economics and Professor, University of Wyoming, Postal: Department of Agricultural Economics and Professor, University of Wyoming
Glen D. Whipple: Department of Animal Science, University of Wyoming, Postal: Department of Animal Science, University of Wyoming
Ray A. Field: Department of Animal Science, University of Wyoming, Postal: Department of Animal Science, University of Wyoming

Agribusiness, 1993, vol. 9, issue 1, 57-63

Abstract: The objective of this study was to identify perceived characteristics of beef which impact quality perception. Results indicate that concerns with beef related to cholesterol and calorie content, artificial ingredients, convenience characteristics, how it is displayed in the store, and expense each significantly adversely affected quality perception. © 1993 John Wiley & Sons, Inc.

Date: 1993
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:9:y:1993:i:1:p:57-63

DOI: 10.1002/1520-6297(199301)9:1<57::AID-AGR2720090106>3.0.CO;2-8

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