Convincing growers to fund cooperative marketing activities: Insights from the New York wine grape industry

Linda Robinson and Donald Lifton
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Linda Robinson: Marketing at the School of Business, Ithaca College, Postal: Marketing at the School of Business, Ithaca College
Donald Lifton: Management at the School of Business, Ithaca College, Postal: Management at the School of Business, Ithaca College

Agribusiness, 1993, vol. 9, issue 1, 65-76

Abstract: The voting patterns among New York State wine grape growers are described to determine why a referendum to create a marketing order failed to reach a needed 65% threshold of support. Data analysis suggests that a crucial portion of the electorate, non-networked voters, disproportionately opposed the tax. Social marketing techniques might be helpful in future efforts to pass a marketing order referendum. © 1993 John Wiley & Sons, Inc.

Date: 1993
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:9:y:1993:i:1:p:65-76

DOI: 10.1002/1520-6297(199301)9:1<65::AID-AGR2720090107>3.0.CO;2-4

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