Organizational structures and strategic management of produce marketing in retail supermarkets

Bobby G. Beamer and Warren P. Preston
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Bobby G. Beamer: Department of Agricultural Economics at Purdue University, Postal: Department of Agricultural Economics at Purdue University
Warren P. Preston: Virginia Polytechnic Institute and State University, Postal: Virginia Polytechnic Institute and State University

Agribusiness, 1993, vol. 9, issue 2, 103-117

Abstract: A conceptual framework is developed to describe the internal organization of produce marketing management within retail supermarket chains. The framework is applied to the analysis of a selective sample of 17 supermarket chains operating primarily in the southern mid-Atlantic region. Based on results of interviews with key management personnel, generalized models of the hierarchy of management and scope of responsibility for strategic planning relevant to the fresh produce section are constructed. Implications are drawn for strategic and operational control of the produce section. © 1993 John Wiley & Sons, Inc.

Date: 1993
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:9:y:1993:i:2:p:103-117

DOI: 10.1002/1520-6297(199303)9:2<103::AID-AGR2720090202>3.0.CO;2-6

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