Cooperatives, statutory marketing organisations, and global business strategy

Bill Schroder, Tim Wallace and Felix Mavondo
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Bill Schroder: School of Marketing, David Syme Faculty of Business, Monash University, Melbourne, Postal: School of Marketing, David Syme Faculty of Business, Monash University, Melbourne
Tim Wallace: Department of Agricultural and Resource Economics, University of California, Berkeley, Postal: Department of Agricultural and Resource Economics, University of California, Berkeley
Felix Mavondo: School of Marketing, David Syme Faculty of Business, Monash University, Melbourne, Postal: School of Marketing, David Syme Faculty of Business, Monash University, Melbourne

Agribusiness, 1993, vol. 9, issue 2, 175-187

Abstract: The article discusses the globalisation of food production and marketing, focussing on cooperatives and statutory marketing organisations (collectively called Producer Marketing Organisations, PMOs). Examples of globalisation strategies adopted by agribusiness companies are given, barriers to globalisation in PMOs are discussed, and a case study of how one PMO overcame these barriers is presented. © 1993 John Wiley & Sons, Inc.

Date: 1993
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:9:y:1993:i:2:p:175-187

DOI: 10.1002/1520-6297(199303)9:2<175::AID-AGR2720090207>3.0.CO;2-5

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