A factor analysis of the product and service attributes offered by western nursery stock suppliers

John C. Foltz, Aaron J. Harp, Larry D. Makus, Joseph F. Guenthner and Robert R. Tripepi
Additional contact information
John C. Foltz: Department of Agricultural Economics, University of Idaho, Postal: Department of Agricultural Economics, University of Idaho
Aaron J. Harp: Department of Rural Sociology, University of Idaho, Postal: Department of Rural Sociology, University of Idaho
Larry D. Makus: Department of Plant, University of Idaho, Postal: Department of Plant, University of Idaho
Joseph F. Guenthner: Department of Soil, University of Idaho, Postal: Department of Soil, University of Idaho
Robert R. Tripepi: Department of Entomological Sciences, University of Idaho, Postal: Department of Entomological Sciences, University of Idaho

Agribusiness, 1993, vol. 9, issue 3, 247-255

Abstract: Survey data from 311 garden centers, landscapers, and combined garden center|landscaping firms in selected western US trade centers were factor analyzed. Six first-order factors of product and service attributes were identified: plant selection, product information, supplier services and knowledge, advertising and promotion, plant quality, and ordering services. These six first-order factors were collapsed into three second-order factors: buyer-oriented services, buyer perception of supplier reputation, and sales support. These classifications of plant supplier attributes can be incorporated by the astute supplier into a successful business strategy. © 1993 John Wiley & Sons, Inc.

Date: 1993
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:9:y:1993:i:3:p:247-255

DOI: 10.1002/1520-6297(199305)9:3<247::AID-AGR2720090306>3.0.CO;2-8

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