Economics at your fingertips  

Commodity supply response to a producer-financed advertising program: The california avocado industry

Hoy Carman and Richard D. Green
Additional contact information
Richard D. Green: Department of Agricultural Economics, University of California, Davis, Postal: Department of Agricultural Economics, University of California, Davis

Agribusiness, 1993, vol. 9, issue 6, 605-621

Abstract: A simulation model of the California avocado industry is used to estimate the impact of a producerfunded generic advertising program on acreage and returns over time. Although returns from advertising can be quite favorable in the short-run, improved returns stimulate increased plantings and the resulting production will erode advertising returns over time. California avocado producers, after over 30 years of actively promoting their product, appear to have real returns per acre similar to those that would have occurred without advertising but advertising has become a built-in cost. © 1993 John Wiley & Sons, Inc.

Date: 1993
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7) Track citations by RSS feed

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.1002/1520-6297(199311)9:6<605::AID-AGR2720090607>3.0.CO;2-4

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().

Page updated 2020-10-17
Handle: RePEc:wly:agribz:v:9:y:1993:i:6:p:605-621