 Beyond Negativity: The Effects of Incivility on the ElectorateDeborah Jordan Brooks and John G. Geer American Journal of Political Science, 2007, vol. 51, issue 1, 1-16 Abstract: There is much concern among pundits and political observers that incivility undermines our electoral process. Yet we have little evidence that actually documents whether incivility has such pernicious effects. This article seeks to advance our understanding of the influence of incivility on the electorate. We argue that three dimensions are central to understanding both the perceptions and effects of different types of campaign messages: tone (negative versus positive); civility (civil versus uncivil); and focus (issue versus trait‐based message content). Using an experimental manipulation on a large national sample that examines these three dimensions, we find that uncivil attacks in campaigns do not appear to be as worrisome as its detractors fear. While uncivil messages in general—and uncivil trait‐based messages in particular—are usually seen by the public as being less fair, less informative, and less important than both their civil negative and positive counterparts, they are no more likely to lead to detrimental effects among the public. In fact, incivility appears to have some modest positive consequences for the political engagement of the electorate. These findings are important, since attacks and counterattacks will continue to shape the American political landscape. Date: 2007 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:wly:amposc:v:51:y:2007:i:1:p:1-16 Access Statistics for this article More articles in American Journal of Political Science from John Wiley & Sons |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.