Risk Perception: An Empirical Study of the Relationship Between Worldview and the Risk Construct

Christina G. S. Palmer

Risk Analysis, 1996, vol. 16, issue 5, 717-723

Abstract: This study empirically assesses the performance of Holtgrave and Weber's Simplified Conjoint Expected Risk (SCER) model for financial and health stimuli in 3 groups of “worldview holders”—12 hierarchists, 10 individualists, and 16 egalitarians—as described by cultural theory. The SCER model performed well, however, distinctive patterns of model variable selection appeared within each group. Interestingly, the pattern of variable selection paralleled cultural theory's descriptions of each worldview. Differences in the mean perceived risk of activities also tended to correspond to predictions made by cultural theory. Results suggest two mechanisms to explain differences in perceived risk among worldviews: (i) same model variables are evaluated, but given different weight; (ii) different variables are evaluated. Identifying the relevant mechanism for a given situation may enhance the effectiveness of risk communication.

Date: 1996
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://doi.org/10.1111/j.1539-6924.1996.tb00820.x

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:riskan:v:16:y:1996:i:5:p:717-723

Access Statistics for this article

More articles in Risk Analysis from John Wiley & Sons
Bibliographic data for series maintained by Wiley Content Delivery ().