Information Processing of Genetically Modified Food Messages Under Different Motives: An Adaptation of the Multiple‐Motive Heuristic‐Systematic Model

Jooyoung Kim and Hye‐Jin Paek

Risk Analysis, 2009, vol. 29, issue 12, 1793-1806

Abstract: Recent risk management research has noted the importance of understanding how the lay public processes and reacts to risk‐related information. Guided by the multiple‐motive heuristic‐systematic model, this study examines (1) how individuals process messages in the context of genetically modified foods to change their attitudes and (2) how the persuasion process varies across types of motives. In the three treatment conditions of accuracy, defense, and impression motives, the respondents changed their attitudes through either the heuristic or the systematic mode, depending on their motives. The accuracy‐motive group appeared to use the systematic processing mode, while the impression‐motive group seemed to employ the heuristic processing mode. The empirical findings highlight the importance of incorporating motives to improve our understanding of the process of attitude change in risk management and communication contexts.

Date: 2009
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://doi.org/10.1111/j.1539-6924.2009.01324.x

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:riskan:v:29:y:2009:i:12:p:1793-1806

Access Statistics for this article

More articles in Risk Analysis from John Wiley & Sons
Bibliographic data for series maintained by Wiley Content Delivery ().