Lottery Games and Risky Technologies: Communications About Low‐Probability/High‐Consequence Events
Jeryl L. Mumpower
Risk Analysis, 1988, vol. 8, issue 2, 231-235
Abstract:
There are strong structural similarities between risks from technological hazards and big‐purse state lottery games. Risks from technological hazards are often described as low‐probability, high‐consequence negative events. State lotteries could be equally well characterized as low‐probability, high‐consequence positive events. Typical communications about state lotteries provide a virtual strategic textbook for opponents of risky technologies. The same techniques can be used to sell lottery tickets or “sell” opposition to risky technologies. Eight basic principles are enumerated.
Date: 1988
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https://doi.org/10.1111/j.1539-6924.1988.tb01176.x
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Persistent link: https://EconPapers.repec.org/RePEc:wly:riskan:v:8:y:1988:i:2:p:231-235
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