TELCO's Small Car

R. Venugopal ()
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R. Venugopal: The Academy of Management Excellence (a division of the Institute for Financial Management and Research), Chennai, India

Asian Case Research Journal (ACRJ), 2001, vol. 05, issue 01, 49-69

Abstract: TELCO is the leading manufacturer of commercial vehicles (trucks) in India. In 1998, TELCO succeeded in manufacturing a small car of international standards without financial or technological collaboration with any leading foreign car manufacturer. This case deals with TELCO's success in its small car project and the challenges that lie ahead. It highlights the role played by creative resource leverage in the success of firms from developing countries in a global environment.

Keywords: TELCO; automobiles; strategy; resources; capabilities; leverage (search for similar items in EconPapers)
Date: 2001
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DOI: 10.1142/S0218927501000093

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