Asian Case Research Journal (ACRJ)

2001 - 2025

Current editor(s): Lau Geok Theng

From World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().

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Volume 29, issue 01, 2025

Introduction of Bremen 1827 to the Turkish Beer Market pp. 1-23

M. Tolga Akçura

Honasa Consumer: Leveraging Mamaearth’s Branding Playbook pp. 25-57

Saju Balakrishnan

Thai Union Group: Sustainable Performance and Equity Valuation pp. 59-93

Supara Kapasuwan, Benjalux Sakunasingha and Olimpia C. Racela

Volume 28, issue 04, 2024

Netflix India: The Battle of Trials and Expectations pp. 211-227

Parul Sinha, Rajkumari Mittal and Bikramjit Rishi

Wingrow Agritech Producer Company Limited: Excursion Toward Survival pp. 229-246

Shraddha Purandare and Aditi Aljapurkar

Redefining Retail Dynamics: The Meesho Story pp. 247-267

Priyanka Dale and Romi Sainy

Case Study — Breaking Barriers: Women Empowerment in a Conservative Society pp. 269-308

Rahmana Gafoor and Manzoor Ali Mirani

Flash Express: Advancing CSR and Sustainability Reporting pp. 309-335

Olimpia C. Racela

Volume 28, issue 03, 2024

Managing Performance of Digital Microenterprises Post-COVID: The Case of IFS pp. 125-148

Tafheem Bashir and Amandeep Dhaliwal

Analysis of Investment in Equity: Value or Growth Investing? pp. 149-174

Latha Chari and Narsimhulu Siddula

Decisive Moments at Emerald Lawns: Manoj Joshi’s Dilemma pp. 175-194

Nilesh Borde, Madhumita Mahatme, Surabhi Gore, Purva Hegde Desai, Nirmala Rajanala and Veeraj Mahatme

Marketplace or Distributor Model? KiranaKart’s Choice in Identifying the Right Fit Between the Business Idea and the Business Model pp. 195-210

Kamalika Chakraborty, Suhas Ashok Kare, Shraddha Biswal, Maitreyi Kole, Alex S Muricken, Poornima Raj and Aman Kumar

Volume 28, issue 02, 2024

All That Glitters May Not Be Gold: Tanishq AD Controversy pp. 63-92

Mehta Ritu, Basu Rituparna, Amisha Agarwal and Niyati Singh

Launching and Positioning of Amul Camel Milk pp. 93-124

Naresh K. Patel

Volume 28, issue 01, 2024

CABiT Cabs — Radhika’s Dilemma pp. 1-15

Anil Dsouza, Rekha Aranha, Avil Saldanha and Jaya Rani

Glow & Lovely: Purpose-driven Brand pp. 17-38

Jagandeep Singh and Rachita Sambyal

Hearty Mart: Democratizing Corporate Entrepreneurship pp. 39-62

Amarpreet Singh Ghura and Abhishek

Volume 27, issue 04, 2023

PRODUCT MIX STRATEGY AT GOLDEN GRAINS pp. 265-281

N Chandrasekaran, V. G. Venkatesh and Eric Deakins

RENOIR JIGSAW PUZZLE, INC.: MAKING PUZZLES MORE THAN JUST PUZZLES pp. 283-301

Chih-Ning Chu, Grace C. Su and Ting-Yuan Huang

RadheDham Ashram: Business Continuity Post Disruption pp. 303-322

Rajkumari Mittal, Parul Sinha and Ritu Srivastava

COMMUNITY MOBILIZATION OF DONKEY HERDERS IN INDIA pp. 323-338

Inakshi Kapur and Pallavi Tyagi

BACKGROUND VERIFICATION AT ERGOSÂ INDIA pp. 339-356

Dharma Raju Bathini

Volume 27, issue 03, 2023

THE DYNAMICS OF MICRO-ENTREPRENEURIAL SUCCESS DURING COVID-19 PANDEMIC: THEÂ TALE OF MADHABH pp. 183-192

Ashok Sar

BAEL: CAN PIVOTING TO BLOCKCHAIN HELP THE EARLY STAGE AGRITECH STARTUP IN INDIA? pp. 193-212

K C Shyam, Sushmita Srivastava and Lijo John

MEHRAN SHOE CENTER: A FAMILY SAGA pp. 213-229

Rabail Aisha, Manzoor Mirani, Naveed Akhtar Qureshi and Nisar Ahmed Channa

MUSTARD SNEAKERS: FINDING A MARKET pp. 231-252

Wattanai Amornsirikul and Olimpia C. Racela

VARDHMAN ENVIROTECH: CREATING BLUE OCEAN AND REINVENTING BUSINESS MODEL pp. 253-263

Amarpreet Singh Ghura and Abhishek

Volume 27, issue 02, 2023

Tesla Inc.: Entering the Indian Electric Car Market pp. 97-123

Bikramjit Rishi and Harvinder Singh

Financial Model and the Valuation of Kyoka Motors 2S Car Dealership pp. 125-146

Saadia Irfan, Arsala Haider Khan, Hadia Amjad Mir, Maheen Waqar and Muhammad Ameen Hassan

Nvidia and the Great East-West Semiconductor Game pp. 147-174

Jin Leong and Ming-Jer Chen

Different Strokes: New York City’s Not-So-Warm Welcome pp. 175-181

Pranav Dalmia and Ming-Jer Chen

Volume 27, issue 01, 2023

Yulu: Pedal the Change pp. 1-26

Akshat Jain and Prateek Jain

Developing a Personal Strategy: The Alumni Reunion pp. 27-35

Jin Leong and Ming-Jer Chen

Us Versus Them: Bridging the Faultline between Salaried and Hourly Employees pp. 37-42

Pranav Dalmia and Ming-Jer Chen

Zomato Instant – “10-Minute Delivery Plan†Controversy pp. 43-58

Avil Saldanha and Rekha Hitha Aranha

Coldman Logistics: COVID-19 Vaccine for One and All pp. 59-77

Rajkumari Mittal, Parul Sinha and Bikramjit Rishi

Amul’s Dynamic Marketing Capabilities: Milking COVID-19 Lockdown Opportunities pp. 79-95

Suresh Kerani

Volume 26, issue 04, 2022

Editorial: What Makes A Great Teaching Note? pp. 299-308

Derek Lehmberg, Michael Young, Colette Southam and Li-Qun Wei

Time for a Change: Chinese Diaper-Maker DaddyBaby Faces COVID-19 (A) pp. 309-329

Bingjing Krystal Yao, Mary Summers Whittle and Ming-Jer Chen

Time for a Change: Chinese Diaper-Maker DaddyBaby Faces COVID-19 (B) pp. 331-338

Bingjing Krystal Yao, Mary Summers Whittle and Ming-Jer Chen

SHAIKH TRADERS: POULTRY FARMING THE GROWTH MANTRA pp. 339-352

Kinjal Jethwani and Kumar Ramchandani

Reinventing Coffee: Pandemic Lessons from Sleepy Owl Coffee pp. 353-369

Pallavi Tyagi, Deepika Upadhyay and Shalini Mittal

Volume 26, issue 03, 2022

GREEN LEAF ENERGY (GLE): THE LIMITS OF PUBLIC–PRIVATE PARTNERSHIP IN SOCIAL ENTREPRENEURSHIP pp. 203-223

Kishinchand Poornima Wasdani, Abhishek Vijaygopal and Mathew James Manimala

Quantum Creation: The Passion for Fashion – Teaching Case pp. 225-246

Shathees Baskaran, Sharmili Arulanantham, Nomahaza Mahadi and Kesavan Nallaluthan

GoMechanic: Building India’s Largest Automotive Aftermarket Ecosystem pp. 247-261

Deepti Prakash and Parul Manchanda

Restoring Corporate Governance at CG Power & Industrial Solutions Ltd pp. 263-288

S. Subramanian

Kalyani Dairy Farm: A Sustainable Model for Enterprise Development pp. 289-298

Sri Krishna Sudheer Patoju, Sasmita Swain and Ashwini Pandhare

Volume 26, issue 02, 2022

Fair and Handsome: Nothing Fair About It! pp. 111-125

Pooja Gupta and Semila Fernandes

Sterlite Technologies Ltd.: To Buy or Not to Buy is the Question pp. 127-144

Abhishek Sinha, Rajani Ramdas and K. V. Pradeep

Good Morning Breakfast Cereal: Dimensioning Challenge pp. 145-160

Surya Mahadevan, Jayanthi Thanigan and Srinivasa Reddy

Navigating through the Pandemic: The Future of Tiffany’s Show Pattaya, Thailand pp. 161-188

Olimpia C. Racela and Amonrat Thoumrungroje

Expanding the MBA Experience by Writing and Using Cases: The Student Perspective pp. 189-202

Lydia Fairfax and Barron Gong

Volume 26, issue 01, 2022

Anandam Vana Retreat: Designing Customer Loyalty Program for Long-Term Customer Relationship pp. 1-16

Vatsala Singh and Prem Prakash Dewani

AirAsia India Private Limited: Navigation Amidst Uncertainty and Ambiguity pp. 17-57

Mukund R. Dixit and Sanjay Kumar Jena

Youngone’s Sustainable Growth: Business Diversification from Manufacturing to Retailing pp. 59-75

Kyunghwa Chung, Do Yuon Kim, Do Quynh Trang and Young Sam Kim

Tulsi Aroma’s Venture into World Markets pp. 77-100

Ankur Roy, Chandra Sekhar and Vishal Vyas

Divine Consulting Services: A Sinking Ship or Back to Land Safely? pp. 101-109

Rajani Ramdas and Jimmy Thankachan