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Asian Case Research Journal (ACRJ)

2001 - 2023

Current editor(s): Lau Geok Theng

From World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().

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Volume 27, issue 01, 2023

Yulu: Pedal the Change pp. 1-26 Downloads
Akshat Jain and Prateek Jain
Developing a Personal Strategy: The Alumni Reunion pp. 27-35 Downloads
Jin Leong and Ming-Jer Chen
Us Versus Them: Bridging the Faultline between Salaried and Hourly Employees pp. 37-42 Downloads
Pranav Dalmia and Ming-Jer Chen
Zomato Instant – “10-Minute Delivery Plan†Controversy pp. 43-58 Downloads
Avil Saldanha and Rekha Hitha Aranha
Coldman Logistics: COVID-19 Vaccine for One and All pp. 59-77 Downloads
Rajkumari Mittal, Parul Sinha and Bikramjit Rishi
Amul’s Dynamic Marketing Capabilities: Milking COVID-19 Lockdown Opportunities pp. 79-95 Downloads
Suresh Kerani

Volume 26, issue 04, 2022

Editorial: What Makes A Great Teaching Note? pp. 299-308 Downloads
Derek Lehmberg, Michael Young, Colette Southam and Li-Qun Wei
Time for a Change: Chinese Diaper-Maker DaddyBaby Faces COVID-19 (A) pp. 309-329 Downloads
Bingjing Krystal Yao, Mary Summers Whittle and Ming-Jer Chen
Time for a Change: Chinese Diaper-Maker DaddyBaby Faces COVID-19 (B) pp. 331-338 Downloads
Bingjing Krystal Yao, Mary Summers Whittle and Ming-Jer Chen
Kinjal Jethwani and Kumar Ramchandani
Reinventing Coffee: Pandemic Lessons from Sleepy Owl Coffee pp. 353-369 Downloads
Pallavi Tyagi, Deepika Upadhyay and Shalini Mittal

Volume 26, issue 03, 2022

Kishinchand Poornima Wasdani, Abhishek Vijaygopal and Mathew James Manimala
Quantum Creation: The Passion for Fashion – Teaching Case pp. 225-246 Downloads
Shathees Baskaran, Sharmili Arulanantham, Nomahaza Mahadi and Kesavan Nallaluthan
GoMechanic: Building India’s Largest Automotive Aftermarket Ecosystem pp. 247-261 Downloads
Deepti Prakash and Parul Manchanda
Restoring Corporate Governance at CG Power & Industrial Solutions Ltd pp. 263-288 Downloads
S. Subramanian
Kalyani Dairy Farm: A Sustainable Model for Enterprise Development pp. 289-298 Downloads
Sri Krishna Sudheer Patoju, Sasmita Swain and Ashwini Pandhare

Volume 26, issue 02, 2022

Fair and Handsome: Nothing Fair About It! pp. 111-125 Downloads
Pooja Gupta and Semila Fernandes
Sterlite Technologies Ltd.: To Buy or Not to Buy is the Question pp. 127-144 Downloads
Abhishek Sinha, Rajani Ramdas and K. V. Pradeep
Good Morning Breakfast Cereal: Dimensioning Challenge pp. 145-160 Downloads
Surya Mahadevan, Jayanthi Thanigan and Srinivasa Reddy
Navigating through the Pandemic: The Future of Tiffany’s Show Pattaya, Thailand pp. 161-188 Downloads
Olimpia C. Racela and Amonrat Thoumrungroje
Expanding the MBA Experience by Writing and Using Cases: The Student Perspective pp. 189-202 Downloads
Lydia Fairfax and Barron Gong

Volume 26, issue 01, 2022

Anandam Vana Retreat: Designing Customer Loyalty Program for Long-Term Customer Relationship pp. 1-16 Downloads
Vatsala Singh and Prem Prakash Dewani
AirAsia India Private Limited: Navigation Amidst Uncertainty and Ambiguity pp. 17-57 Downloads
Mukund R. Dixit and Sanjay Kumar Jena
Youngone’s Sustainable Growth: Business Diversification from Manufacturing to Retailing pp. 59-75 Downloads
Kyunghwa Chung, Do Yuon Kim, Do Quynh Trang and Young Sam Kim
Tulsi Aroma’s Venture into World Markets pp. 77-100 Downloads
Ankur Roy, Chandra Sekhar and Vishal Vyas
Divine Consulting Services: A Sinking Ship or Back to Land Safely? pp. 101-109 Downloads
Rajani Ramdas and Jimmy Thankachan

Volume 25, issue 04, 2021

Exploring New Business Practices in the Era of the COVID-19 Pandemic pp. 359-367 Downloads
Tian Wei, Michael N. Young and Jianping Liang
Crisis Management of Xibei Catering Group during COVID-19 pp. 369-381 Downloads
Yingya Jia, Xiaomin Liu, Yanqi Zhou and Jiabao Wang
Pinduoduo (PDD): The Pioneer in Social Commerce pp. 383-407 Downloads
Yiyuan Mai, Lihua Wang, Zhuxin Ye and Songrui Zang
Fraud at Luckin Coffee: The Rapid Rise and Downfall of China’s Starbucks pp. 409-444 Downloads
Pao-Chen Lee
Apple, America, and China in the Age of COVID-19 pp. 445-449 Downloads
Mike W. Peng
LinkDoc: Using AI to Create Value in Medical Data pp. 451-475 Downloads
Na Hou, Jie Zhang, Qianying Zhu, Sijia Zhong, Wenwen Liu and Jihua Zhang

Volume 25, issue 02n03, 2021

The Anatomy of a Business Case pp. 113-124 Downloads
Colette Southam, Derek Lehmberg, Li-Qun Wei and Michael N. Young
Are You Ready? Devising a Personal Strategy for Life After Business School pp. 125-137 Downloads
Ming-Jer Chen and Chawit Rochanakit
Arun Kumar Tripathy and Nidhi S. Bisht
Sunray India Limited–Distribution Strategy pp. 163-172 Downloads
Surya Mahadevan, Jayanthi Thanigan and Srinivasa Reddy
Top Tier Holidays: Marketing Strategies pp. 173-191 Downloads
Nitesh Kumar, Mokhalles Mohammad Mehdi and Lubna Nafees
An Artifact-based Simulation Method for Teaching Intellectual Property Management in an Innovation and Entrepreneurship Course pp. 193-212 Downloads
T. W. Liu, Hongyi Sun and Walter S. L. Fung
US–China Tensions in Class (A): International Politics Meets Interpersonal Relationships pp. 213-235 Downloads
Lydia Fairfax, JianYe Jacky Feng, Mary Summers Whittle and Ming-Jer Chen
US–China Tensions in Class (C): Managing International Diversity in Turbulent Times pp. 237-246 Downloads
Lydia Fairfax, JianYe Jacky Feng, Mary Summers Whittle and Ming-Jer Chen
BSK Enterprises: Valuation of a Small Retail Chain pp. 247-269 Downloads
Amiya Kumar Sahu
Azure: Building an Online Influencer Community for Growing Platform Business pp. 271-288 Downloads
Kamalika Chakraborty, M. Sivagnanasundaram, Saurabh Sharma, Shraddha Dubey, Ishita Tiwary and Mohammad Saad
Oil India Ltd.’s CSR Dilemma: Balancing Community and Business pp. 289-307 Downloads
Vidhi Chaudhri and Asha Kaul
Taj Corporation — A Leader’s Immersion into a Journey of Organizational Transformation pp. 309-333 Downloads
Waheed Ali Umrani, Virginia Bodolica, Mohsin Kazmi, Faiz Muhammad Khuwaja and Rukhman Solangi
Arunaditya Sahay and Tushar Sankar Banerjee

Volume 25, issue 01, 2021

Writing Teaching Cases Effectively: The Importance of Evidence pp. 1-10 Downloads
Vishal Gupta
Shemaroo’s Identity Crisis in the Indian Video Market pp. 11-31 Downloads
Ram Subramanian
engageSPARK: ‘Democratizing’ Technology for Societal Good pp. 33-58 Downloads
Raymund B. Habaradas and Patrick Adriel Aure
Sustaining Hazir Sabzi Through Study, Work and Family: A Three-Tier Conflict pp. 59-80 Downloads
Waheed Ali Umrani, Rukhman Solangi, Virginia Bodolica, Buxial Khan and Beenish Tariq
A Pig in a Poke? Shuanghui’s Acquisition of Smithfield pp. 81-96 Downloads
Ming-Jer Chen, Y. P. Chan and Jenny Craddock
Why Should I Care? pp. 97-112 Downloads
Ming-Jer Chen and Charles F. Tucker
Page updated 2023-05-18