Asian Case Research Journal (ACRJ)

2001 - 2023

Current editor(s): Lau Geok Theng

From World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().

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Volume 27, issue 01, 2023

Yulu: Pedal the Change pp. 1-26

Akshat Jain and Prateek Jain

Developing a Personal Strategy: The Alumni Reunion pp. 27-35

Jin Leong and Ming-Jer Chen

Us Versus Them: Bridging the Faultline between Salaried and Hourly Employees pp. 37-42

Pranav Dalmia and Ming-Jer Chen

Zomato Instant – “10-Minute Delivery Plan†Controversy pp. 43-58

Avil Saldanha and Rekha Hitha Aranha

Coldman Logistics: COVID-19 Vaccine for One and All pp. 59-77

Rajkumari Mittal, Parul Sinha and Bikramjit Rishi

Amul’s Dynamic Marketing Capabilities: Milking COVID-19 Lockdown Opportunities pp. 79-95

Suresh Kerani

Volume 26, issue 04, 2022

Editorial: What Makes A Great Teaching Note? pp. 299-308

Derek Lehmberg, Michael Young, Colette Southam and Li-Qun Wei

Time for a Change: Chinese Diaper-Maker DaddyBaby Faces COVID-19 (A) pp. 309-329

Bingjing Krystal Yao, Mary Summers Whittle and Ming-Jer Chen

Time for a Change: Chinese Diaper-Maker DaddyBaby Faces COVID-19 (B) pp. 331-338

Bingjing Krystal Yao, Mary Summers Whittle and Ming-Jer Chen

SHAIKH TRADERS: POULTRY FARMING THE GROWTH MANTRA pp. 339-352

Kinjal Jethwani and Kumar Ramchandani

Reinventing Coffee: Pandemic Lessons from Sleepy Owl Coffee pp. 353-369

Pallavi Tyagi, Deepika Upadhyay and Shalini Mittal

Volume 26, issue 03, 2022

GREEN LEAF ENERGY (GLE): THE LIMITS OF PUBLIC–PRIVATE PARTNERSHIP IN SOCIAL ENTREPRENEURSHIP pp. 203-223

Kishinchand Poornima Wasdani, Abhishek Vijaygopal and Mathew James Manimala

Quantum Creation: The Passion for Fashion – Teaching Case pp. 225-246

Shathees Baskaran, Sharmili Arulanantham, Nomahaza Mahadi and Kesavan Nallaluthan

GoMechanic: Building India’s Largest Automotive Aftermarket Ecosystem pp. 247-261

Deepti Prakash and Parul Manchanda

Restoring Corporate Governance at CG Power & Industrial Solutions Ltd pp. 263-288

S. Subramanian

Kalyani Dairy Farm: A Sustainable Model for Enterprise Development pp. 289-298

Sri Krishna Sudheer Patoju, Sasmita Swain and Ashwini Pandhare

Volume 26, issue 02, 2022

Fair and Handsome: Nothing Fair About It! pp. 111-125

Pooja Gupta and Semila Fernandes

Sterlite Technologies Ltd.: To Buy or Not to Buy is the Question pp. 127-144

Abhishek Sinha, Rajani Ramdas and K. V. Pradeep

Good Morning Breakfast Cereal: Dimensioning Challenge pp. 145-160

Surya Mahadevan, Jayanthi Thanigan and Srinivasa Reddy

Navigating through the Pandemic: The Future of Tiffany’s Show Pattaya, Thailand pp. 161-188

Olimpia C. Racela and Amonrat Thoumrungroje

Expanding the MBA Experience by Writing and Using Cases: The Student Perspective pp. 189-202

Lydia Fairfax and Barron Gong

Volume 26, issue 01, 2022

Anandam Vana Retreat: Designing Customer Loyalty Program for Long-Term Customer Relationship pp. 1-16

Vatsala Singh and Prem Prakash Dewani

AirAsia India Private Limited: Navigation Amidst Uncertainty and Ambiguity pp. 17-57

Mukund R. Dixit and Sanjay Kumar Jena

Youngone’s Sustainable Growth: Business Diversification from Manufacturing to Retailing pp. 59-75

Kyunghwa Chung, Do Yuon Kim, Do Quynh Trang and Young Sam Kim

Tulsi Aroma’s Venture into World Markets pp. 77-100

Ankur Roy, Chandra Sekhar and Vishal Vyas

Divine Consulting Services: A Sinking Ship or Back to Land Safely? pp. 101-109

Rajani Ramdas and Jimmy Thankachan

Volume 25, issue 04, 2021

Exploring New Business Practices in the Era of the COVID-19 Pandemic pp. 359-367

Tian Wei, Michael N. Young and Jianping Liang

Crisis Management of Xibei Catering Group during COVID-19 pp. 369-381

Yingya Jia, Xiaomin Liu, Yanqi Zhou and Jiabao Wang

Pinduoduo (PDD): The Pioneer in Social Commerce pp. 383-407

Yiyuan Mai, Lihua Wang, Zhuxin Ye and Songrui Zang

Fraud at Luckin Coffee: The Rapid Rise and Downfall of China’s Starbucks pp. 409-444

Pao-Chen Lee

Apple, America, and China in the Age of COVID-19 pp. 445-449

Mike W. Peng

LinkDoc: Using AI to Create Value in Medical Data pp. 451-475

Na Hou, Jie Zhang, Qianying Zhu, Sijia Zhong, Wenwen Liu and Jihua Zhang

Volume 25, issue 02n03, 2021

The Anatomy of a Business Case pp. 113-124

Colette Southam, Derek Lehmberg, Li-Qun Wei and Michael N. Young

Are You Ready? Devising a Personal Strategy for Life After Business School pp. 125-137

Ming-Jer Chen and Chawit Rochanakit

ICICI BANK: FIGHTING A CRISIS IN CORPORATE GOVERNANCE pp. 139-161

Arun Kumar Tripathy and Nidhi S. Bisht

Sunray India Limited–Distribution Strategy pp. 163-172

Surya Mahadevan, Jayanthi Thanigan and Srinivasa Reddy

Top Tier Holidays: Marketing Strategies pp. 173-191

Nitesh Kumar, Mokhalles Mohammad Mehdi and Lubna Nafees

An Artifact-based Simulation Method for Teaching Intellectual Property Management in an Innovation and Entrepreneurship Course pp. 193-212

T. W. Liu, Hongyi Sun and Walter S. L. Fung

US–China Tensions in Class (A): International Politics Meets Interpersonal Relationships pp. 213-235

Lydia Fairfax, JianYe Jacky Feng, Mary Summers Whittle and Ming-Jer Chen

US–China Tensions in Class (C): Managing International Diversity in Turbulent Times pp. 237-246

Lydia Fairfax, JianYe Jacky Feng, Mary Summers Whittle and Ming-Jer Chen

BSK Enterprises: Valuation of a Small Retail Chain pp. 247-269

Amiya Kumar Sahu

Azure: Building an Online Influencer Community for Growing Platform Business pp. 271-288

Kamalika Chakraborty, M. Sivagnanasundaram, Saurabh Sharma, Shraddha Dubey, Ishita Tiwary and Mohammad Saad

Oil India Ltd.’s CSR Dilemma: Balancing Community and Business pp. 289-307

Vidhi Chaudhri and Asha Kaul

Taj Corporation — A Leader’s Immersion into a Journey of Organizational Transformation pp. 309-333

Waheed Ali Umrani, Virginia Bodolica, Mohsin Kazmi, Faiz Muhammad Khuwaja and Rukhman Solangi

MCDONALD’S IN INDIA: THE BATTLE FOR CONTROL pp. 335-354

Arunaditya Sahay and Tushar Sankar Banerjee

Volume 25, issue 01, 2021

Writing Teaching Cases Effectively: The Importance of Evidence pp. 1-10

Vishal Gupta

Shemaroo’s Identity Crisis in the Indian Video Market pp. 11-31

Ram Subramanian

engageSPARK: ‘Democratizing’ Technology for Societal Good pp. 33-58

Raymund B. Habaradas and Patrick Adriel Aure

Sustaining Hazir Sabzi Through Study, Work and Family: A Three-Tier Conflict pp. 59-80

Waheed Ali Umrani, Rukhman Solangi, Virginia Bodolica, Buxial Khan and Beenish Tariq

A Pig in a Poke? Shuanghui’s Acquisition of Smithfield pp. 81-96

Ming-Jer Chen, Y. P. Chan and Jenny Craddock

Why Should I Care? pp. 97-112

Ming-Jer Chen and Charles F. Tucker