Asian Case Research Journal (ACRJ)

2001 - 2026

Current editor(s): Lau Geok Theng

From World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().

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Taking Heat: Nippon Steel’s Deal to Acquire United States Steel pp. 53-76: Derek Lehmberg
Sustainable Eco-Agro Tourism: Overcoming Operational and Financial Challenges in Peripheral Ventures pp. 77-91: Madhumita Mahatme, Nilesh Borde, Purva Hegde Desai and Nirmala Rajanala
Tata Consultancy Services: Moonlighting Dilemma pp. 93-130: Sandeep Puri, Biranchi Ranjan Kar, Vishruti Nandel and Bindu Gupta

Beyond Profit: Wildernest Resort’s Journey to Sustainable Livelihoods pp. 1-18: Madhumita Mahatme, Nilesh Borde, Purva Hegde Desai and Nirmala Rajanala
Byju’s: The Road to Disaster pp. 19-51: Smita Dayal, Rajkumari Mittal, Nisha Bajaj and Gayatri Varma

Cultural Transformation at AIS: Navigating Generational Diversity and Inclusive Change in Thailand pp. 297-316: Saifon Singhatong, Wallapa Suengkamolpisut and Olimpia C. Racela
Wingman: Sensing, Seizing, and Transforming Through Innovation and Democratized Corporate Entrepreneurship pp. 317-340: Srivastava Vartika, Ghura Amarpreet Singh and Verma Sanjeev

Navigating Workforce Challenges: A Family Business at a Crossroads pp. 203-213: Amandeep Dhaliwal
Animall: Slicing the Pie Vertically or Horizontally? pp. 215-235: Deepa Kumari, Santhi Narayanan and Arvind Kumar
Minor International: A Resilient Journey toward Aligning Growth and Sustainability pp. 237-264: Malinvisa Sakdiyakorn, Walanchalee Wattanacharoensil and Olimpia C. Racela
AI & Robotics Ventures: Expanding Deep Tech Solutions for a Sustainable Future pp. 265-295: Olimpia C. Racela, Amonrat Thoumrungroje and Onnida Thongpravati

Case Study â€” Looking Beyond the Sea: Export Dilemma at MBM Pickle Manufacturers of Pakistan pp. 95-129: Rukhman Solangi, Sarfraz Ahmed Dakhan, Virginia Bodolica and Manzoor Ali Mirani
Sustainability at Heart: The Satvyk-Adrish Organic Foods Journey pp. 131-156: Neha Sharma, Swati Singh and Ralf Wagner
LEIDLIK: THE UNCHARTED PATH TO INNOVATION AND EMPATHY pp. 157-178: Rohit Sinha, Lalatendu Kesari Jena and R G Priyaadarshini
From Sustainability DNA to a Strategically Sustainability Approach: The Role of Governance within an ESG Framework pp. 179-202: Claus Schreier, Isabel Medalho Pereira Rodrigues and Benjalux Sakunasingha

Introduction of Bremen 1827 to the Turkish Beer Market pp. 1-23: M. Tolga AkÃ§ura
Honasa Consumer: Leveraging Mamaearthâ€™s Branding Playbook pp. 25-57: Saju Balakrishnan
Thai Union Group: Sustainable Performance and Equity Valuation pp. 59-93: Supara Kapasuwan, Benjalux Sakunasingha and Olimpia C. Racela

Netflix India: The Battle of Trials and Expectations pp. 211-227: Parul Sinha, Rajkumari Mittal and Bikramjit Rishi
Wingrow Agritech Producer Company Limited: Excursion Toward Survival pp. 229-246: Shraddha Purandare and Aditi Aljapurkar
Redefining Retail Dynamics: The Meesho Story pp. 247-267: Priyanka Dale and Romi Sainy
Case Study â€” Breaking Barriers: Women Empowerment in a Conservative Society pp. 269-308: Rahmana Gafoor and Manzoor Ali Mirani
Flash Express: Advancing CSR and Sustainability Reporting pp. 309-335: Olimpia C. Racela

Managing Performance of Digital Microenterprises Post-COVID: The Case of IFS pp. 125-148: Tafheem Bashir and Amandeep Dhaliwal
Analysis of Investment in Equity: Value or Growth Investing? pp. 149-174: Latha Chari and Narsimhulu Siddula
Decisive Moments at Emerald Lawns: Manoj Joshiâ€™s Dilemma pp. 175-194: Nilesh Borde, Madhumita Mahatme, Surabhi Gore, Purva Hegde Desai, Nirmala Rajanala and Veeraj Mahatme
Marketplace or Distributor Model? KiranaKartâ€™s Choice in Identifying the Right Fit Between the Business Idea and the Business Model pp. 195-210: Kamalika Chakraborty, Suhas Ashok Kare, Shraddha Biswal, Maitreyi Kole, Alex S Muricken, Poornima Raj and Aman Kumar

All That Glitters May Not Be Gold: Tanishq AD Controversy pp. 63-92: Mehta Ritu, Basu Rituparna, Amisha Agarwal and Niyati Singh
Launching and Positioning of Amul Camel Milk pp. 93-124: Naresh K. Patel

CABiT Cabs â€” Radhikaâ€™s Dilemma pp. 1-15: Anil Dsouza, Rekha Aranha, Avil Saldanha and Jaya Rani
Glow & Lovely: Purpose-driven Brand pp. 17-38: Jagandeep Singh and Rachita Sambyal
Hearty Mart: Democratizing Corporate Entrepreneurship pp. 39-62: Amarpreet Singh Ghura and Abhishek

PRODUCT MIX STRATEGY AT GOLDEN GRAINS pp. 265-281: N Chandrasekaran, V. G. Venkatesh and Eric Deakins
RENOIR JIGSAW PUZZLE, INC.: MAKING PUZZLES MORE THAN JUST PUZZLES pp. 283-301: Chih-Ning Chu, Grace C. Su and Ting-Yuan Huang
RadheDham Ashram: Business Continuity Post Disruption pp. 303-322: Rajkumari Mittal, Parul Sinha and Ritu Srivastava
COMMUNITY MOBILIZATION OF DONKEY HERDERS IN INDIA pp. 323-338: Inakshi Kapur and Pallavi Tyagi
BACKGROUND VERIFICATION AT ERGOSÂ INDIA pp. 339-356: Dharma Raju Bathini

THE DYNAMICS OF MICRO-ENTREPRENEURIAL SUCCESS DURING COVID-19 PANDEMIC: THEÂ TALE OF MADHABH pp. 183-192: Ashok Sar
BAEL: CAN PIVOTING TO BLOCKCHAIN HELP THE EARLY STAGE AGRITECH STARTUP IN INDIA? pp. 193-212: K C Shyam, Sushmita Srivastava and Lijo John
MEHRAN SHOE CENTER: A FAMILY SAGA pp. 213-229: Rabail Aisha, Manzoor Mirani, Naveed Akhtar Qureshi and Nisar Ahmed Channa
MUSTARD SNEAKERS: FINDING A MARKET pp. 231-252: Wattanai Amornsirikul and Olimpia C. Racela
VARDHMAN ENVIROTECH: CREATING BLUE OCEAN AND REINVENTING BUSINESS MODEL pp. 253-263: Amarpreet Singh Ghura and Abhishek

Tesla Inc.: Entering the Indian Electric Car Market pp. 97-123: Bikramjit Rishi and Harvinder Singh
Financial Model and the Valuation of Kyoka Motors 2S Car Dealership pp. 125-146: Saadia Irfan, Arsala Haider Khan, Hadia Amjad Mir, Maheen Waqar and Muhammad Ameen Hassan
Nvidia and the Great East-West Semiconductor Game pp. 147-174: Jin Leong and Ming-Jer Chen
Different Strokes: New York Cityâ€™s Not-So-Warm Welcome pp. 175-181: Pranav Dalmia and Ming-Jer Chen

Yulu: Pedal the Change pp. 1-26: Akshat Jain and Prateek Jain
Developing a Personal Strategy: The Alumni Reunion pp. 27-35: Jin Leong and Ming-Jer Chen
Us Versus Them: Bridging the Faultline between Salaried and Hourly Employees pp. 37-42: Pranav Dalmia and Ming-Jer Chen
Zomato Instant â€“ â€œ10-Minute Delivery Planâ€ Controversy pp. 43-58: Avil Saldanha and Rekha Hitha Aranha
Coldman Logistics: COVID-19 Vaccine for One and All pp. 59-77: Rajkumari Mittal, Parul Sinha and Bikramjit Rishi
Amulâ€™s Dynamic Marketing Capabilities: Milking COVID-19 Lockdown Opportunities pp. 79-95: Suresh Kerani