Asian Case Research Journal (ACRJ)

2001 - 2024

Current editor(s): Lau Geok Theng

From World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().

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Spring Health’s Tryst: Selling Safe Drinking Water pp. 219-237: Sumita Sindhi and Pranab Ranjan Choudhury
Benchmarking Efficiency of Bank Branches: A Case Study of Bintan Bank in Malaysia pp. 239-254: Asish Saha, Yusnidah Ibrahim and Siew Goh Yeok
Qasab: Kutch Craftswomen’s Producer Co. Ltd pp. 255-277: Shweta Mittal, Vishal Gupta and Manoj Motiani
ThetaTechk Sdn Bhd pp. 279-298: Farzana Quoquab and Jihad Mohammad
Lighting the Lean Spark in Silver Spark pp. 299-323: Pooja Gupta and Anand Deshpande
The New Silk Road of BLACKYAK pp. 325-355: Tae-Sun Kang, Young-Hee Ko and Dong-Sung Cho
Bansara Eye Care: Growing Affordable Eye Care for the Rural Population pp. 357-384: Teidorlang Lyngdoh, G. Sridhar and Prashant Mishra
iKure Techsoft: Providing Technology Enabled Affordable Health Care in Rural India pp. 385-411: Atanu Chaudhuri, Venkatramanaiah Saddikutti and Thim Prætorius

Bruwan Village Taroko pp. 1-25: Chien-Nan Chen, Wan-Hsien Hu and Chia-Wu Lin
Shree Cement Ltd.: Nimble and Focused Wins the Race pp. 27-56: Neeraj Dwivedi
Villgro Innovation Marketing Pvt. Ltd.: Building Last Mile Delivery Model Using Entrepreneurs pp. 57-80: Vaibhav Bhamoriya and Abhishek
Samsung Electronics in India: Challenges of Multi-Channel Retailing pp. 81-111: Abhishek and Harshit Garg
Bridging the Cultural Gap: Hyundai Card and GE Capital pp. 113-145: Jee Hoon Lee
All Aboard the Metro Rail? LTMRHL’s Campaign for Stakeholder Support pp. 147-166: Asha Kaul and Vidhi Chaudhri
Tamul Plates Marketing Pvt. Ltd.: The Growth Challenge pp. 167-197: Rajesh K. Aithal and Arindam Dasgupta
Central Food Retail: Business Expansion and Brand Architecture Strategy pp. 199-218: Piya Ngamcharoenmongkol

Kolon FnC’s Global Expansion Strategy pp. 253-280: Hyojung Kim, Jinju Lee and Ki-Hwan Kwon
Gucci: Facing Growing Challenges in China pp. 281-310: Ivy S. N. Chen and Sherriff T. K. Luk
Ahkera Smart Tech: A High-Tech Venture’s Global Entrepreneurship in Asia pp. 311-346: Young-Choon Kim, Hyeonjin Cha and Taekyun Kim
Wipro Ltd.: The Demerger of Wipro Enterprises pp. 347-375: Rajesh Haldipur, Vijaya Narapareddy and S. R. Vishwanath
SoftBank’s Acquisition of Sprint Nextel Corporation pp. 377-392: Jae C. Jung and Xiaomei Grazia Xiong
Corporate Social Responsibility in McDonald’s Australia pp. 393-430: Alvin Lee and Claire Lambert
Nava Jyoti: Farmer’s Pursuit of Profitable Sales pp. 431-451: Jeevan J. Arakal and Dinesh Sharma
Media Lab Asia: Renovating Business Model for Underserved pp. 453-474: Subhash Kumar

David Chen at PT Ijutsu pp. 1-35: Francisco L. Roman
Chery Automobile pp. 37-80: Biao Luo, Chengyuan Wang and Liang Liang
Fostering Rural Financial Services through Technology: The Case of FINO PayTech pp. 81-117: Debasish Maitra and Parijat Upadhyay
Reliance Communications Ltd.: A House of Cards? pp. 119-147: S. R. Vishwanath and Vijaya Narapareddy
Fiamchi: Fishing in Troubled Waters pp. 149-174: Atul Arun Pathak and Manish Singhal
Koufu: Fortune of an Entrepreneurial Singapore Hawker pp. 175-205: Pui Mun Lee, Chong Guan and Calvin M. L. Chan
WPG Holdings: Electronic Integration of Supply Chain Network pp. 207-230: Hsin-Lu Chang and Wan-Chu Yen
The Challenges at JSW Steel: Brand Valuation and Corporate Governance Issues pp. 231-251: Pitabas Mohanty and Tina Stephen

Sobha Developers Limited: Competitive Advantage through CRM pp. 253-281: P. Sanjay Sarathy and Sanjay Patro
KB Kookmin Bank in Korea pp. 283-304: Moon-Kyung Cho, Ho-Young Lee and Dan-Bee Song
Hike in Royalty Payments by ACC pp. 305-329: Pitabas Mohanty and Supriti Mishra
Vertical Brand Extension at Vinamilk, Vietnam pp. 331-350: Quang Tri Nguyen, Winai Wongsurawat and Rian Beise-Zee
National Fans Limited of Bangladesh pp. 351-372: Jashim Uddin Ahmed, Mohammad Jasim Uddin, Nahid Farnaz and M. Akbar Ali
G-Auto Business Model: Diversifying and Sustaining Under Duress pp. 373-399: Shubhabrata Basu
Micro-Innovation Strategy: The Case of WeChat pp. 401-427: Xiaoming Yang, Sunny Li Sun and Ruby P. Lee
Build to Last, Discount, or Defer?: Examining Lotte’s Entry into the Beer Industry pp. 429-454: Young-Sang Yi, Hyoung-Goo Kang and Hannah Jun

SunCity: Beyond the Green Marking pp. 1-32: Maria Jilla Phoebe S. Decena, Nur Sa’adah Muhamad and Khairul A. Adham
MedicCom pp. 33-54: Andrew T.K. Seang and Siti-Nabiha A.K.
Kakao in Korea: Increasingly Shaking the Market pp. 55-88: Jinsoo Park and Taekyung Kim
Sikshasandhan: Funding Challenges and Mission Drift pp. 89-109: Pradeep Kumar Mishra
Inotera Memories: Leader or Dreamer pp. 111-131: Yih-Wen Shyu and William Reinfeld
Warehouse to Manage Collateral — Kaul’s Dilemma pp. 133-175: Kushankur Dey and Sivakumar Alur
Sabarkantha Gas Limited: Challenges of Marketing Natural Gas pp. 177-217: Sanjay Kumar Kar, Piyush Kumar Sinha and Saurabh Mishra
Distribution Strategy of a Global Firm in an Emerging Market: The Case of 3M India pp. 219-251: Debasis Pradhan and Niladri Kundu

Sustaining a Social Enterprise: Palash Eye Hospital pp. 231-258: Debabrata Chatterjee, T.N. Krishnan and Ankita Tandon
Financing Strategy at Tata Steel pp. 259-289: Rajesh Haldipur, Kulbir Singh and S. R. Vishwanath
Wuan Chuang: A 100-Year-Old Soy Sauce Producer Moving into the Next Century pp. 291-310: Chiung-Hui Tseng
Birlasoft Inc. — Sales Force Automation at Crisis: Software as a Service (SaaS) or Software as a Product (SaaP) (A) & (B) pp. 311-351: Shilpi Jain and Mahadeo P. Jaiswal
Tenaga Nasional Berhad pp. 353-376: John Antony Xavier and Yazmin Islahudin
MicroPort Scientific: An Odyssey Starting with Coronary Stents pp. 377-417: Wei Zhang, Leiping Xu and Hongli Hang
Mamma Mia! Made in China — Challenges in Developing the Musical Industry pp. 419-442: Terence Tsai and Shubo Liu
GranuLab: Strategies for Growth pp. 443-471: Khairul Akmaliah Adham, Mohd Fuaad Said, Saida Farhanah Sarkam and Nur Sa’adah Muhamad

Dalian Sanyo Cold Chain: The Service Industrialization as a New Development Engine pp. 1-28: Miao Cui, Jingqin Su and Jingxiang Cao
Hyundai Motor Company in the Indian Market pp. 29-57: Young-Eun Park and Dong-Kee Rhee
P1: Competing in the Broadband Service Industry pp. 59-101: Mohd Fuaad Said and Khairul Akmaliah Adham
mKrishi pp. 103-126: Ashish Hajela and M. Akbar
Korean Air Cargo: Strategic Challenges in an Evolving Environment pp. 127-154: Namgyoo K. Park, Jeonghwan Lee and Uisung D. Park
Evolution of Fortune Brand Communications of Adani Wilmar pp. 155-181: Preeta Vyas and Falgun Bhatt
Geely Automotive's Acquisition of Volvo pp. 183-202: Yuanyi Amy Chen, Xinran Joyce Wang and Michael N. Young
Caffé Bene Disrupts the Stagnating Korean Coffee Shop Market pp. 203-230: Kiwan Park, Sunghee Jun, Jerry Jisang Han, Jiyoung Lee, Hwain Kim and Joonkyung Kim