Borneo Orangutan Survival Foundation (BOSF): Building Trust in Diverse Stakeholders

Yanthi R.I. Hutagaol-Martowidjojo
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Yanthi R.I. Hutagaol-Martowidjojo: Bina Nusantara University, Indonesia

Asian Case Research Journal (ACRJ), 2019, vol. 23, issue 02, 539-560

Abstract: While many case studies show the importance of a value proposition for profit organizations, this case demonstrates the importance of a value proposition for a non-profit organization in shaping the organization, in particular to prevent organization from an escalating crisis to improve its performance. The case is designed to foster a thoughtful organizational transformation through the development of an organization value proposition based on stakeholder and stakeholder participation theories. Borneo Orangutan Survival Foundation (BOSF) was in a financial crisis before 2011. The new CEO put new value proposition formulation on his priority by analyzing the interests of BOSF’s stakeholders. Hence, the case adds the importance of leadership aspect in analyzing organization’s stakeholders’ interests and expectations and effectively making decisions to meet them.

Date: 2019
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DOI: 10.1142/S0218927519500226

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