Asian Case Research Journal (ACRJ)

2001 - 2024

Current editor(s): Lau Geok Theng

From World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().

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Melville Corporate Finance, Inc pp. 221-249: Andrew Ray Lanney and Prescott C. Ensign
Jyothy Stoops to Conquer: The Henkel India Acquisition pp. 251-276: Neeraj Dwivedi and P. John Ben
MCM of Sung Joo Group: An MCM Licensee Wrote a Creation Myth in the Luxury Industry pp. 277-316: Eun Jung Choi
Accidental Entrepreneurs: Kwench Library Solutions pp. 317-338: Mathukutty M. Monippally
LG Display's First Module Plant in Europe pp. 339-370: Bowon Kim, Hanyoung Kim, Jeong Eun Sim and Chanshik Shin
Kraft Foods, Inc. in India — The Cadbury Acquisition pp. 371-399: V. S. Pai and Ram Subramanian
Going Local or Global: The Case of Online Daily Deal Company TicketMonster pp. 401-428: Seongmin Jeon and Byungjoon Yoo
Hans Sicat and the Transformation at the Philippine Stock Exchange pp. 429-454: Manuel C. Dioquino

Eveready Industries: The Magic Lamp that Changed the Fortunes pp. 1-34: Swarup Kumar Dutta
Turkish Airlines: Fast Growing Star of Skies pp. 35-59: Mert Günerergin, Gonca Günay, Feride Deniz Zaptçıoğlu Çelikdemir and Muhittin Sağnak
Change Management: A Case of State Power Utility in India pp. 61-80: Neeraj Pandey and Anand Jaiswal
Xtep: Winning Young Chinese Consumers in Less Developed Cities pp. 81-114: Sherriff T. K. Luk, Ivy S. N. Chen and Chi Hong Leung
Obama's Bag: High Quality with No QC at Barrington pp. 115-142: William Brown and Lin Guo
Eko: The Mobile Phone as a Financial Identity pp. 143-173: Kavitha Ranganathan and Amit Kapoor
Internationalization of Boost Juice to Malaysia pp. 175-197: Jane Menzies and Stuart C. Orr
FJ CTS Group: Strategic Restructuring for Turnaround pp. 199-221: Wei Feng, Yong Ma and Shengliang Deng

The Park Hotels: Designing Communications pp. 199-224: Seema Gupta and J. Ramachandran
The Entrepreneur's Dilemma: Case of TMT Toughened Glass Pvt. Ltd pp. 225-241: Manu Amitabh
GAZI and the Shock Absorber Market in Thailand pp. 243-266: Rawiporn Koojaroenpaisan and Paul Patterson
COSMOS Service Centre: Service Recovery Using Distribution Channels pp. 267-287: Ramendra Singh, Amer Jyothi, Ashish Sinha, Babita Agarwal and Arun Patro
Talent Management at Tenaga Nasional Berhad pp. 289-304: Rozhan Othman and Wardah Azimah Sumardi
Bajaj Auto Limited: Synergizing Product Engineering and Market Engineering Initiatives pp. 305-338: Manit Mishra and S. C. Sahoo
FamilyMart: Responses to Competitive Rivalry in the Convenience Store Market in Taiwan pp. 339-358: Yu-Ching Chiao, Keng-Hsiang Cheng and Shu-Mei Hsu
Mortein: Finalizing the Theme and Creative Idea pp. 359-381: Debasis Pradhan and Divya Agrawal

Chunghwa Telecom (CHT) Privatization — National Interest vs. Market Sentiments: Between a Rock and a Hard Place pp. 1-41: Hank Han-Chao Wang, Sebastian Keitel and Oliver Roche
Wrigley India Pvt Limited: Leveraging Trade Promotions for Competitive Advantage pp. 43-72: Sajjan Raj Singhvi and Rajat Gera
Musalmah Sauce: Opt for the Best pp. 73-96: Rozhan Abu Dardak and Farzana Quoquab
Hindalco: The Novelis Acquisition pp. 97-121: S. R. Vishwanath
Beijing Tianyu Communications: Winning in the 3G Era pp. 123-143: Terence Tsai, Shaohua Lu, Gary Liu and Shubo Liu
Hynix Semiconductor: Global Pioneer pp. 145-160: Hannah Jun, Wonseok Woo and Hyoung-goo Kang
Hospice Care Association: Turnaround of a Healthcare Nonprofit Organization pp. 161-180: Adel Dimian and Anne-Valerie Ohlsson
Bridge: The Missing Link pp. 181-198: Sanjay Mohapatra, Lokesh Sabharwal and Ankita Sood Sabharwal

Shanghai Automotive and Ssangyong Motor — A Tale of Two Dragons (C) pp. 225-247: Leiping Xu and Steven White
ALTools Case Study: How ESTsoft Lays Golden Eggs pp. 249-268: JoongHo Ahn, Sangwook Ha and Hyunmi Baek
Hindustan Unilever Ltd pp. 269-287: S. R. Vishwanath and Kulbir Singh
StickOn Adhesive Limited: A Strategic Pursuit in Challenging Environment pp. 289-306: Sumita Rai and Ashok Banerjee
Sacombank-SBS Securities in Vietnam: Creation and Sustenance Processes pp. 307-333: Anurug Ruangrob and I. M. Pandey
Russian Restaurant with Japanese Cuisine Makes Foreign Markets' Selection: The Case of Two Sticks pp. 335-346: Andrei Panibratov
Proton: Its rise, Fall, and Future Prospects pp. 347-377: Jane Terpstra Tong, Robert H. Terpstra and Ngat Chin Lim
Sajo Group's Long Journey: Re-entering a Mature Market pp. 379-407: Namgyoo K. Park and Jeonghwan Lee

Shanghai Automotive and Ssangyong Motor – A Tale of Two Dragons (B) pp. 1-37: Leiping Xu and Steven White
Domino's Pizza India Ltd.: Driving Business Growth through Consumer Engagement pp. 39-63: Vimi Jham and Shobhit Tandon
Organizational Changes in the Bank of Baroda pp. 65-92: Richa Awasthy, C. Vijayalakshmi and Rajen K. Gupta
The Fountain of Love Credit Union: A Vibrant Microfinance Institution in a Hostile Inter-Ethnic Society pp. 93-114: Rochman Achwan
Leadership and Change Management: A Case Study of Pemancar pp. 115-132: Zarifah Abdullah and A. K. Siti-Nabiha
ESAF: Making Marketing Work for the Social Sector pp. 133-154: Jaydeep Mukherjee and Neelu Bhullar
Ferns N Petals: Transforming an Unorganized Business into an Organized One pp. 155-181: Rakesh Gupta and Ajay Pandit
Taiwan DRAM Industry in 2009 pp. 183-224: Chien Nan Chen and Chengli Tien

Embedding CSR at Burckhardt Compression pp. 157-176: Nimruji Jammulamadaka and Dinesh B. Khonde
Disneyland in Hong Kong — Green Challenge (A) pp. 177-200: Terence Tsai and Shubo Philip Liu
SK Telecom — Going for the Global Leadership pp. 201-251: Daniel Z. Mack and Theresa S. Cho
Leadership Development and Succession Planning at ICICI Bank pp. 253-277: Lakhwinder Singh Kang and Harpreet Sidhu
Online Learning at Minkuo Hospital pp. 279-304: Tsai-Hsin Chu and Daniel Robey
Shanghai Automotive and Ssangyong Motor – A Tale of Two Dragons (A) pp. 305-327: Xu Leiping and Steven White

The Seoul National University Business School: Managing Global Challenge and Cultural Change pp. 1-36: Jinsoo Park and Minjung Choi
Bucking the Trend: A Look at Zyme Solutions' Non-linear Business Model for IT Services from India pp. 37-62: D.V.R. Seshadri
Strategic Decision-Making Mechanism of Yuhan-Kimberly: 1984–2007 pp. 63-95: Namgyoo K. Park, Jinsung Kim and Hyojung Kim
Piramal Diagnostics pp. 97-121: Neeraj Dwivedi and Arvinder Singh
Building a Hospital Alliance — Taiwan Landseed Medical Alliance pp. 123-148: Jui-fen Rachel Lu, Terence Tsai and Shubo Philip Liu
The Encounter pp. 149-156: Mohan Gopinath, Edwin Castelino and Srividya Iyengar