Asian Case Research Journal (ACRJ)

2001 - 2026

Current editor(s): Lau Geok Theng

From World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().

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Volume 20, issue 02, 2016

Sobha Developers Limited: Competitive Advantage through CRM pp. 253-281

P. Sanjay Sarathy and Sanjay Patro

KB Kookmin Bank in Korea pp. 283-304

Moon-Kyung Cho, Ho-Young Lee and Dan-Bee Song

Hike in Royalty Payments by ACC pp. 305-329

Pitabas Mohanty and Supriti Mishra

Vertical Brand Extension at Vinamilk, Vietnam pp. 331-350

Quang Tri Nguyen, Winai Wongsurawat and Rian Beise-Zee

National Fans Limited of Bangladesh pp. 351-372

Jashim Uddin Ahmed, Mohammad Jasim Uddin, Nahid Farnaz and M. Akbar Ali

G-Auto Business Model: Diversifying and Sustaining Under Duress pp. 373-399

Shubhabrata Basu

Micro-Innovation Strategy: The Case of WeChat pp. 401-427

Xiaoming Yang, Sunny Li Sun and Ruby P. Lee

Build to Last, Discount, or Defer?: Examining Lotte’s Entry into the Beer Industry pp. 429-454

Young-Sang Yi, Hyoung-Goo Kang and Hannah Jun

Volume 20, issue 01, 2016

SunCity: Beyond the Green Marking pp. 1-32

Maria Jilla Phoebe S. Decena, Nur Sa’adah Muhamad and Khairul A. Adham

MedicCom pp. 33-54

Andrew T.K. Seang and Siti-Nabiha A.K.

Kakao in Korea: Increasingly Shaking the Market pp. 55-88

Jinsoo Park and Taekyung Kim

Sikshasandhan: Funding Challenges and Mission Drift pp. 89-109

Pradeep Kumar Mishra

Inotera Memories: Leader or Dreamer pp. 111-131

Yih-Wen Shyu and William Reinfeld

Warehouse to Manage Collateral — Kaul’s Dilemma pp. 133-175

Kushankur Dey and Sivakumar Alur

Sabarkantha Gas Limited: Challenges of Marketing Natural Gas pp. 177-217

Sanjay Kumar Kar, Piyush Kumar Sinha and Saurabh Mishra

Distribution Strategy of a Global Firm in an Emerging Market: The Case of 3M India pp. 219-251

Debasis Pradhan and Niladri Kundu

Volume 19, issue 02, 2015

Sustaining a Social Enterprise: Palash Eye Hospital pp. 231-258

Debabrata Chatterjee, T.N. Krishnan and Ankita Tandon

Financing Strategy at Tata Steel pp. 259-289

Rajesh Haldipur, Kulbir Singh and S. R. Vishwanath

Wuan Chuang: A 100-Year-Old Soy Sauce Producer Moving into the Next Century pp. 291-310

Chiung-Hui Tseng

Birlasoft Inc. — Sales Force Automation at Crisis: Software as a Service (SaaS) or Software as a Product (SaaP) (A) & (B) pp. 311-351

Shilpi Jain and Mahadeo P. Jaiswal

Tenaga Nasional Berhad pp. 353-376

John Antony Xavier and Yazmin Islahudin

MicroPort Scientific: An Odyssey Starting with Coronary Stents pp. 377-417

Wei Zhang, Leiping Xu and Hongli Hang

Mamma Mia! Made in China — Challenges in Developing the Musical Industry pp. 419-442

Terence Tsai and Shubo Liu

GranuLab: Strategies for Growth pp. 443-471

Khairul Akmaliah Adham, Mohd Fuaad Said, Saida Farhanah Sarkam and Nur Sa’adah Muhamad

Volume 19, issue 01, 2015

Dalian Sanyo Cold Chain: The Service Industrialization as a New Development Engine pp. 1-28

Miao Cui, Jingqin Su and Jingxiang Cao

Hyundai Motor Company in the Indian Market pp. 29-57

Young-Eun Park and Dong-Kee Rhee

P1: Competing in the Broadband Service Industry pp. 59-101

Mohd Fuaad Said and Khairul Akmaliah Adham

mKrishi pp. 103-126

Ashish Hajela and M. Akbar

Korean Air Cargo: Strategic Challenges in an Evolving Environment pp. 127-154

Namgyoo K. Park, Jeonghwan Lee and Uisung D. Park

Evolution of Fortune Brand Communications of Adani Wilmar pp. 155-181

Preeta Vyas and Falgun Bhatt

Geely Automotive's Acquisition of Volvo pp. 183-202

Yuanyi Amy Chen, Xinran Joyce Wang and Michael N. Young

Caffé Bene Disrupts the Stagnating Korean Coffee Shop Market pp. 203-230

Kiwan Park, Sunghee Jun, Jerry Jisang Han, Jiyoung Lee, Hwain Kim and Joonkyung Kim

Volume 18, issue 02, 2014

Melville Corporate Finance, Inc pp. 221-249

Andrew Ray Lanney and Prescott C. Ensign

Jyothy Stoops to Conquer: The Henkel India Acquisition pp. 251-276

Neeraj Dwivedi and P. John Ben

MCM of Sung Joo Group: An MCM Licensee Wrote a Creation Myth in the Luxury Industry pp. 277-316

Eun Jung Choi

Accidental Entrepreneurs: Kwench Library Solutions pp. 317-338

Mathukutty M. Monippally

LG Display's First Module Plant in Europe pp. 339-370

Bowon Kim, Hanyoung Kim, Jeong Eun Sim and Chanshik Shin

Kraft Foods, Inc. in India — The Cadbury Acquisition pp. 371-399

V. S. Pai and Ram Subramanian

Going Local or Global: The Case of Online Daily Deal Company TicketMonster pp. 401-428

Seongmin Jeon and Byungjoon Yoo

Hans Sicat and the Transformation at the Philippine Stock Exchange pp. 429-454

Manuel C. Dioquino

Volume 18, issue 01, 2014

Eveready Industries: The Magic Lamp that Changed the Fortunes pp. 1-34

Swarup Kumar Dutta

Turkish Airlines: Fast Growing Star of Skies pp. 35-59

Mert Günerergin, Gonca Günay, Feride Deniz Zaptçıoğlu Çelikdemir and Muhittin Sağnak

Change Management: A Case of State Power Utility in India pp. 61-80

Neeraj Pandey and Anand Jaiswal

Xtep: Winning Young Chinese Consumers in Less Developed Cities pp. 81-114

Sherriff T. K. Luk, Ivy S. N. Chen and Chi Hong Leung

Obama's Bag: High Quality with No QC at Barrington pp. 115-142

William Brown and Lin Guo

Eko: The Mobile Phone as a Financial Identity pp. 143-173

Kavitha Ranganathan and Amit Kapoor

Internationalization of Boost Juice to Malaysia pp. 175-197

Jane Menzies and Stuart C. Orr

FJ CTS Group: Strategic Restructuring for Turnaround pp. 199-221

Wei Feng, Yong Ma and Shengliang Deng

Volume 17, issue 02, 2013

The Park Hotels: Designing Communications pp. 199-224

Seema Gupta and J. Ramachandran

The Entrepreneur's Dilemma: Case of TMT Toughened Glass Pvt. Ltd pp. 225-241

Manu Amitabh

GAZI and the Shock Absorber Market in Thailand pp. 243-266

Rawiporn Koojaroenpaisan and Paul Patterson

COSMOS Service Centre: Service Recovery Using Distribution Channels pp. 267-287

Ramendra Singh, Amer Jyothi, Ashish Sinha, Babita Agarwal and Arun Patro

Talent Management at Tenaga Nasional Berhad pp. 289-304

Rozhan Othman and Wardah Azimah Sumardi

Bajaj Auto Limited: Synergizing Product Engineering and Market Engineering Initiatives pp. 305-338

Manit Mishra and S. C. Sahoo

FamilyMart: Responses to Competitive Rivalry in the Convenience Store Market in Taiwan pp. 339-358

Yu-Ching Chiao, Keng-Hsiang Cheng and Shu-Mei Hsu

Mortein: Finalizing the Theme and Creative Idea pp. 359-381

Debasis Pradhan and Divya Agrawal

Volume 17, issue 01, 2013

Chunghwa Telecom (CHT) Privatization — National Interest vs. Market Sentiments: Between a Rock and a Hard Place pp. 1-41

Hank Han-Chao Wang, Sebastian Keitel and Oliver Roche

Wrigley India Pvt Limited: Leveraging Trade Promotions for Competitive Advantage pp. 43-72

Sajjan Raj Singhvi and Rajat Gera

Musalmah Sauce: Opt for the Best pp. 73-96

Rozhan Abu Dardak and Farzana Quoquab

Hindalco: The Novelis Acquisition pp. 97-121

S. R. Vishwanath

Beijing Tianyu Communications: Winning in the 3G Era pp. 123-143

Terence Tsai, Shaohua Lu, Gary Liu and Shubo Liu

Hynix Semiconductor: Global Pioneer pp. 145-160

Hannah Jun, Wonseok Woo and Hyoung-goo Kang

Hospice Care Association: Turnaround of a Healthcare Nonprofit Organization pp. 161-180

Adel Dimian and Anne-Valerie Ohlsson

Bridge: The Missing Link pp. 181-198

Sanjay Mohapatra, Lokesh Sabharwal and Ankita Sood Sabharwal