Hyundai Motor Company in the Indian Market

Young-Eun Park and Dong-Kee Rhee
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Young-Eun Park: Al-Yamamah University, Saudi Arabia
Dong-Kee Rhee: Seoul National University, Korea

Asian Case Research Journal (ACRJ), 2015, vol. 19, issue 01, 29-57

Abstract: This case study describes the strategies of Hyundai Motor Company for entering and working in India, as part of its global management strategies. With its huge potential in market development, India attracted worldwide attention and was a place of fierce competition among global corporations. In the automobile industry, Hyundai Motor India (HMI) went into the production of national vehicles for India's citizens through localization of products and marketing as well as standardization of manpower and organization. This study will examine the strategies and role of HMI as the future leader of domestic markets and outpost for global exportation.

Date: 2015
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DOI: 10.1142/S0218927515500029

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