Eko: The Mobile Phone as a Financial Identity

Kavitha Ranganathan () and Amit Kapoor
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Kavitha Ranganathan: Indian Institute of Management, (IIM-Ahmedabad), India

Asian Case Research Journal (ACRJ), 2014, vol. 18, issue 01, 143-173

Abstract: Eko Financial Service Private Limited is a young Indian start-up that uses mobile technology for bringing banking to the bottom of the pyramid market. Eko leverages the Banking Correspondent model propagated by the Reserve Bank of India, to provide bank accounts and remittance services for those who have been excluded from the formal banking institutions. With an innovative low-cost technology solution which uses open-source software and cloud computing, the case illustrates how Eko hopes to leverage the mobile revolution sweeping the country to provide financial services to the masses.

Date: 2014
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DOI: 10.1142/S0218927514500060

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