mKrishi

Ashish Hajela and M. Akbar
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Ashish Hajela: Indian Institute of Management Lucknow, India
M. Akbar: Indian Institute of Management Lucknow, India

Asian Case Research Journal (ACRJ), 2015, vol. 19, issue 01, 103-126

Abstract: The case is about mKrishi, a mobile based agro advisory system launched by TCS as a pilot project in India. The purpose of the innovative venture is to provide personalized, integrated, interactive advice and information regarding agricultural activities to the farmers, based on their local conditions through mobile handset in their native language. The pilot project has shown social and business benefits as well as challenges. TCS has been contemplating on launching mKrishi as a full scale commercial venture.

Date: 2015
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DOI: 10.1142/S0218927515500042

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