Shree Cement Ltd.: Nimble and Focused Wins the Race

Neeraj Dwivedi
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Neeraj Dwivedi: Indian Institute of Management, Lucknow, India

Asian Case Research Journal (ACRJ), 2018, vol. 22, issue 01, 27-56

Abstract: A first year MBA student from one of the prestigious business schools in India is interning at a start-up investment advisory firm. She has been asked to work on her first project, which requires her to do a strategic analysis of Shree Cement Limited (SCL), a North India cement company. This case gives a description of SCL – its origins, management and business; and the characteristics of the Indian cement industry structure, customer segments and major competitors. The case then presents information on performance and strategy of SCL within the cement industry with a view to highlight the strategies adopted by it to gain competitive advantage in the industry. The case allows students an opportunity to carry out industry and competitive analysis, examine the strategy and performance of SCL and identify its sources of competitive advantage.

Date: 2018
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DOI: 10.1142/S0218927518500025

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