Ahkera Smart Tech: A High-Tech Venture’s Global Entrepreneurship in Asia

Young-Choon Kim, Hyeonjin Cha and Taekyun Kim
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Young-Choon Kim: Ulsan National Institute of Science and Technology (UNIST), Ulsan, Korea
Hyeonjin Cha: Ulsan National Institute of Science and Technology (UNIST), Ulsan, Korea
Taekyun Kim: Ulsan National Institute of Science and Technology (UNIST), Ulsan, Korea

Asian Case Research Journal (ACRJ), 2017, vol. 21, issue 02, 311-346

Abstract: Ahkera Smart Tech is a technology start-up specialized in baggage loading, a niche market of airport baggage handling system. Its robotics technology has great potential to revolutionize baggage loading by improving operational efficiency, accuracy and safety in the airport. As Ahkera brings its innovation to a global stage, the management team is keen on Asian markets. Aviation industry in Asia has observed exploding demand for air traffic, providing great market opportunities for Ahkera. As a non-Asian startup, Ahkera faces significant challenges in market penetration and global strategic management in order to ride on Asian opportunities.

Date: 2017
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DOI: 10.1142/S0218927517500110

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