Marching Towards Creating Shared Value: The Case of YES Bank

Ashish Pandey, Reeju Guha, Navjyoti Malkar and Nisha Pandey
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Ashish Pandey: IIT Bombay, India
Reeju Guha: IE Business School, Madrid, Spain
Navjyoti Malkar: Wipro India Ltd., India
Nisha Pandey: VESIM Institute of Management Studies, Mumbai, India

Asian Case Research Journal (ACRJ), 2019, vol. 23, issue 02, 289-312

Abstract: The case highlights YES Bank’s responsible banking approach through its journey of 12 years characterized by agile response to business opportunity and societal needs, innovative product design, organic and steady business growth and healthy shareholder returns. Responsible banking has evolved with an inclusive approach wherein it is aimed at sustainable development by creating social and natural capital along with creating stakeholder value. The three pillars of responsible banking in YES Bank are; Triple Bottom Line accounting and reporting, climate finance, and corporate social responsibility (CSR). The case raises the question about the ways of measuring the effectiveness of the responsible banking initiatives.

Date: 2019
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DOI: 10.1142/S0218927519500111

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