Villgro Innovation Marketing Pvt. Ltd.: Building Last Mile Delivery Model Using Entrepreneurs

Vaibhav Bhamoriya and Abhishek
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Vaibhav Bhamoriya: Indian Institute of Management, Kashipur, India
Abhishek: Institute of Management Technology, Ghaziabad, India

Asian Case Research Journal (ACRJ), 2018, vol. 22, issue 01, 57-80

Abstract: Ashutosh Sinha is managing Villgro Innovation Marketing Private Limited (VIMPL) as a rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through the VIMPL network. As he decides to expand the business, he has to make choices about the strategic path of horizontal expansion versus vertical expansion. The expansion decision is also linked with choosing the right type of VLEs. The case provides detailed description of VLE operations and examines the challenges in building last mile delivery models using entrepreneurs.

Date: 2018
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DOI: 10.1142/S0218927518500037

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