Van Gogh Museum: A Digitally Engaging Museum

Diane Natassia and Ahmad Seiichi Ramadhan
Additional contact information
Diane Natassia: BINUS Business School, Jakarta, Indonesia
Ahmad Seiichi Ramadhan: BINUS Business School, Jakarta, Indonesia

Asian Case Research Journal (ACRJ), 2019, vol. 23, issue 02, 273-287

Abstract: Van Gogh Museum (VGM) wants to reach out to as many visitors and non-visitors as possible, enriching and inspiring people through their collection and knowledge on the famous painter, Vincent van Gogh. One of their strategies is through digital marketing approaches. However, VGM decides to reinstate its photography ban at roughly the same time the ‘selfie’ trend is booming all over the world, which might hinder the museum’s mission. This case study explores issues in a museum business that slightly differ, yet still holds high relevance to any regular business in terms of digital communication strategy. The aims of this case study are to exercise a decision-making process in which the visitors and the non-visitors of the VGM play a major role, and to initiate creativity in discovering ways to communicate and creating relationship with the public or targeted audience.

Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S021892751950010X
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:acrjxx:v:23:y:2019:i:02:n:s021892751950010x

Ordering information: This journal article can be ordered from

DOI: 10.1142/S021892751950010X

Access Statistics for this article

Asian Case Research Journal (ACRJ) is currently edited by Lau Geok Theng

More articles in Asian Case Research Journal (ACRJ) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().