AI & Robotics Ventures: Expanding Deep Tech Solutions for a Sustainable Future

Olimpia C. Racela, Amonrat Thoumrungroje and Onnida Thongpravati
Additional contact information
Olimpia C. Racela: Mahidol University International College, Mahidol University, Nakhon Pathom, Thailand2The Stock Exchange of Thailand, Bangkok, Thailand3Capital Market Development Fund, Bangkok, Thailand
Amonrat Thoumrungroje: Mahidol University International College, Mahidol University, Nakhon Pathom, Thailand2The Stock Exchange of Thailand, Bangkok, Thailand3Capital Market Development Fund, Bangkok, Thailand
Onnida Thongpravati: Mahidol University International College, Mahidol University, Nakhon Pathom, Thailand2The Stock Exchange of Thailand, Bangkok, Thailand3Capital Market Development Fund, Bangkok, Thailand

Asian Case Research Journal (ACRJ), 2025, vol. 29, issue 03, 265-295

Abstract: The case takes place during March 2024, as Thana Slanvetpan, General Manager of AI & Robotics (ARV), was reassessing the deep tech company’s sustainability impact, both within and beyond its parent company, PTTEP Public Co. Ltd., Thailand’s largest energy conglomerate and the third largest company listed on the Stock Exchange of Thailand (SET). The case delves into the strategic dilemma facing ARV as it considers expansion into one or more of non-exploration & petroleum sectors, namely, Agriculture and Farming, Energy, Environmental Conservation and Climate Technology, Healthcare, Manufacturing and Industrial Automation, Smart Cities and Infrastructure, and Tourism and Hospitality. Each sector presents unique opportunities for sustainable impact and poses significant challenges in estimating market value, given the nascent state of deep tech applications and the variable maturity of innovation ecosystems in emerging markets. This case prompts a critical analysis of how ARV can sustainably contribute to Thailand’s technological and economic advancement while creating value for stakeholders.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0218927525500105
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:acrjxx:v:29:y:2025:i:03:n:s0218927525500105

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0218927525500105

Access Statistics for this article

Asian Case Research Journal (ACRJ) is currently edited by Lau Geok Theng

More articles in Asian Case Research Journal (ACRJ) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().