New Holland Tractors (India)

Devashis Rath ()
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Devashis Rath: Management Development Institute, Gurgaon, India

Asian Case Research Journal (ACRJ), 2002, vol. 06, issue 01, 55-84

Abstract: With the opening up of the Indian economy many multinational companies are making a foray into Indian markets. Diverse strategies are being adopted to compete and establish themselves among Indian consumers. One such multinational who has entered India is CNH, the world's largest agricultural equipment manufacturer. The fully owned subsidiary, New Holland Tractors (India) Pvt. Ltd., NHI in short, has targeted the vast Indian tractor market. This case is about how NHI has experimented with the concept of a team and process based organization in India. The case details the processes involved in setting up a team and process based organizational design as well as the current challenges.

Date: 2002
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DOI: 10.1142/S0218927502000191

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