Video Streaming in Southeast Asia: Blockbuster at the Edge

Peter Raven (), C. Patrick Fleenor and Kristie Kucur
Additional contact information
Peter Raven: Seattle University, 900 Broadway, Seattle, WA 98122, USA
C. Patrick Fleenor: Seattle University, 900 Broadway, Seattle, WA 98122, USA
Kristie Kucur: Blockbuster, Inc., USA

Asian Case Research Journal (ACRJ), 2003, vol. 07, issue 02, 195-218

Abstract: Blockbuster was a world leader in video rentals and sales, DVDs and video game retail outlets. Their international expansion strategy called for developing the video streaming market. Determining the ideal location for their first initiative is the subject of this case. A decision must be made between Korea, Singapore, and Taiwan. The choice was not obvious, as all three had both positive and some less attractive features. Broadband was a requirement for video streaming and is already in use in the region, at least to some extent. However, several marketing issues arose. Realizing that success in the initial market would have a strong influence on the likelihood of success in South-East Asia and perhaps in the larger Asia-Pacific region, the decision as to which country to select and how to approach the market with video streaming was critical.

Date: 2003
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0218927503000380
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:acrjxx:v:07:y:2003:i:02:n:s0218927503000380

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0218927503000380

Access Statistics for this article

Asian Case Research Journal (ACRJ) is currently edited by Lau Geok Theng

More articles in Asian Case Research Journal (ACRJ) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().