BOL China

Juan Antonio Fernandez (), Jennifer Z. Wang and Dongjun Chen
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Juan Antonio Fernandez: China Europe International Business School, No. 699, Hongfeng Road, Shanghai, 201206, P.R. China
Jennifer Z. Wang: China Europe International Business School, No. 699, Hongfeng Road, Shanghai, 201206, P.R. China
Dongjun Chen: China Europe International Business School, No. 699, Hongfeng Road, Shanghai, 201206, P.R. China

Asian Case Research Journal (ACRJ), 2003, vol. 07, issue 02, 115-144

Abstract: BOL China was part of the German group Bertelsmann, one of the biggest media groups in the world. The company was the pioneer of e-business in China with the establishment of Bertelsmann on Line (BOL China). The case presents the situation of the company after one year of operations and relates the difficulties of starting an e-business when the infrastructure of the country was limited. It describes the characteristics of e-business and the demands it posed in terms of strategy and operations. Finally, the case also explores the design of a performance measurement system for the e-business, using the Balanced Score-card as a model.

Date: 2003
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DOI: 10.1142/S0218927503000392

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