TVAHelp.com

Mankal Sriram and K. Kumar
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K. Kumar: Indian Institute of Management, Vastrapur, Ahmedabad 380 015, India

Asian Case Research Journal (ACRJ), 2004, vol. 08, issue 01, 79-106

Abstract: TVAHelp.com was a small firm operating in the niche market of servicing laptop computers. After having a good run for the first four years, where the topline had grown eight times, they were facing problems in maintaining the profitability. In order to grow, the company had examined various options. Some of these options were natural extensions of the current business and some required radically new way of doing business. One of the growth options considered by the company was to undertake software servicing on the net using a technology called Remote-Fix. However, the company, which had presence in only four cities in India, would have to roll out a radically new business model if it were to embrace this new product. Is this route to growth worth it? This case is useful for examining issues and strategies for growth.

Date: 2004
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DOI: 10.1142/S0218927504000489

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