DENA BANK — Competing with Private and Foreign Banks

Amit Sachan (), Anwar Ali and Rajen K. Gupta
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Amit Sachan: Management Development Institute (MDI), Mehaurali Road, Gurgaon 122001, India
Anwar Ali: Institute of Management Technology, Nagpur Pin, India
Rajen K. Gupta: MDI, India

Asian Case Research Journal (ACRJ), 2007, vol. 11, issue 01, 117-139

Abstract: Since 1995 with the increasing importance of the service sector, liberalization policy and information technology revolution, the banking sector as a whole had undergone significant changes in India. The case presents a brief outline of the developments which happened in the Indian banking sector and discusses Dena Bank's efforts in the last decade in the area of customer service. The case explores how customers interacted with banks, how banks made money, how external environment was changing the core activities and core assets of banks in India and the opportunities and challenges arising out of all these. The case ends with the question on what Dena's strategy should be in response to the new competition and new technologies. The case is useful in looking at strategic responses to changes.

Date: 2007
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DOI: 10.1142/S0218927507000898

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