Diffusion of Innovative Teaching Method: Case of The Heritage School (A) and (B)

Meeta Dasgupta () and Arun Sahay
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Meeta Dasgupta: Management Development Institute, Gurgaon, India
Arun Sahay: Management Development Institute, Gurgaon, India

Asian Case Research Journal (ACRJ), 2009, vol. 13, issue 02, 275-298

Abstract: This case comes in two parts: case (A) and (B). It traces the journey of The Heritage School, Gurgaon (India) from 2003, when the school was deliberating to launch an innovative teaching methodology in the junior school to 2007 when the school had to make a decision whether to extend the teaching methodology to the senior school. The new teaching methodology based on experiential and project based learning, questions the relevance of the conventional teaching methodology which was based on memorization of content. The case highlights the changing opinion and attitude of the teachers and parents, towards the new teaching methodology. It also deals with how the school management went about implementing the innovative teaching methodology. The case allows students to examine the fundamental challenges in diffusion or acceptance of innovation by potential users. It aims to discuss the dynamics of the innovation and diffusion process, and the factors which drive or hinder the process of diffusion.

Keywords: Innovation; acceptance; attitude; diffusion; chasm; India (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1142/S0218927509001261

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