Wipro Consulting Services: Building an Effective Global Configuration in Business and IT Consulting Industry

Joseph Lampel, Ajay Bhalla () and Kaivalya Vishnu
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Joseph Lampel: Cass Business School, 106 Bunhill Row, London, EC1Y 8TZ, UK
Ajay Bhalla: Cass Business School, 106 Bunhill Row, London, EC1Y 8TZ, UK
Kaivalya Vishnu: Cass Business School, 106 Bunhill Row, London, EC1Y 8TZ, UK

Asian Case Research Journal (ACRJ), 2010, vol. 14, issue 01, 1-30

Abstract: The Wipro Consulting Services (WCS) case charts the evolution of the consulting initiative within Wipro Technologies; the strategic choices the management made during this evolution and the challenges facing the firm once it consolidated the various consulting initiatives to set up Wipro Consulting Services in 2008. The case deals with several questions facing the leadership team, such as the competencies to develop to move up the value chain in delivering consulting services and the extent to which WCS should rely on the parent firm (Wipro) for its next phase of growth.The case seeks to deal with the issues of new business creation and growth in large organizations. It invites students to explore the domain of technology consulting, the delivery model firms pursue in this industry, and the challenges a firm with corporate centre in an emerging market faces when it seeks to establish itself as a global player. In particular, it also aims to open up discussion on the advantages, disadvantages, and challenges a firm encounters when encouraging new business initiatives while retaining tight co-ordination when this initiative enters growth phase.

Date: 2010
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DOI: 10.1142/S0218927510001349

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