Sacombank-SBS Securities in Vietnam: Creation and Sustenance Processes

Anurug Ruangrob and I. M. Pandey ()
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Anurug Ruangrob: DST International, Thailand;
I. M. Pandey: University of Delhi, India;

Asian Case Research Journal (ACRJ), 2012, vol. 16, issue 02, 307-333

Abstract: The creation and sustenance processes of new ventures in emerging economies are challenging due to low productivity, lack of innovation, lack of capital, lack of skilled labor, and more importantly, unclear policies or poor implementation of policies by the government that elevate risks. This case illustrates a successful new venture in Vietnam in spite of the constraints as mentioned above. Sacombank-SBS Securities was established at the end of 2006 to offer securities brokerage and investment banking services to take full advantage of this growing market. Within just a few years, the company was able to become a leading player in the market. It also won different awards including the best domestic investment bank in Vietnam in 2009 and 2010. This case offers an insight into Sacombank-SBS in terms of its organizational evolution, strategies, processes, systems and what made Sacombank-SBS Securities so successful.

Date: 2012
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DOI: 10.1142/S0218927512500137

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