McDonald’s Japan and Pokémon GO: IoT Gamification

Jorge Calvo () and Lourdes Urriolagoitia ()
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Jorge Calvo: GLOBIS University Graduate School of Management, Japan
Lourdes Urriolagoitia: ESADE Business School, Spain

Asian Case Research Journal (ACRJ), 2020, vol. 24, issue 02, 105-121

Date: 2020
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DOI: 10.1142/S0218927520500108

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