The Anatomy of a Business Case

Colette Southam, Derek Lehmberg, Li-Qun Wei and Michael N. Young
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Colette Southam: Bond Business School, Bond University, Gold Coast, Australia
Derek Lehmberg: Department of Management and Marketing, College of Business, North Dakota State University, Fargo, USA
Li-Qun Wei: Department of Management, School of Business, Hong Kong Baptist University, Kowloon, Hong Kong
Michael N. Young: Department of Management, Management Information System and International Business, College of Business and Social Sciences, West Virginia State University, Institute, USA

Asian Case Research Journal (ACRJ), 2021, vol. 25, issue 02n03, 113-124

Date: 2021
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DOI: 10.1142/S0218927521010021

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