Top Tier Holidays: Marketing Strategies

Nitesh Kumar, Mokhalles Mohammad Mehdi and Lubna Nafees
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Nitesh Kumar: Department of Management, North-Eastern Hill University, Tura Campus, Meghalaya, India
Mokhalles Mohammad Mehdi: Department of Business Administration, Tezpur University, Assam, India
Lubna Nafees: Department of Marketing & Supply Chain Management, Walker College of Business, Appalachian State University, Boone, North Carolina, USA

Asian Case Research Journal (ACRJ), 2021, vol. 25, issue 02n03, 173-191

Date: 2021
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DOI: 10.1142/S0218927521500085

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