Azure: Building an Online Influencer Community for Growing Platform Business

Kamalika Chakraborty, M. Sivagnanasundaram, Saurabh Sharma, Shraddha Dubey, Ishita Tiwary and Mohammad Saad
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Kamalika Chakraborty: Jagdish Sheth School of Management (JAGSOM), formerly known as IFIM Business School, India
M. Sivagnanasundaram: Jagdish Sheth School of Management (JAGSOM), formerly known as IFIM Business School, India
Saurabh Sharma: Jagdish Sheth School of Management (JAGSOM), formerly known as IFIM Business School, India
Shraddha Dubey: Jagdish Sheth School of Management (JAGSOM), formerly known as IFIM Business School, India
Ishita Tiwary: Jagdish Sheth School of Management (JAGSOM), formerly known as IFIM Business School, India
Mohammad Saad: Jagdish Sheth School of Management (JAGSOM), formerly known as IFIM Business School, India

Asian Case Research Journal (ACRJ), 2021, vol. 25, issue 02n03, 271-288

Date: 2021
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DOI: 10.1142/S0218927521500139

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