MCDONALD’S IN INDIA: THE BATTLE FOR CONTROL

Arunaditya Sahay and Tushar Sankar Banerjee
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Arunaditya Sahay: Birla Institute of Management Technology, India
Tushar Sankar Banerjee: Birla Institute of Management Technology, India

Asian Case Research Journal (ACRJ), 2021, vol. 25, issue 02n03, 335-354

Date: 2021
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DOI: 10.1142/S0218927521500164

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