Quantum Creation: The Passion for Fashion – Teaching Case

Shathees Baskaran, Sharmili Arulanantham, Nomahaza Mahadi and Kesavan Nallaluthan
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Shathees Baskaran: Senior Lecturer, Azman Hashim International Business School, Universiti Teknologi Malaysia, Skudai, Johor Bahru, Johor, Malaysia
Sharmili Arulanantham: Founder/General Manager, Quantum Creation Enterprise, Johor Bahru, Johor, Malaysia
Nomahaza Mahadi: Associate Professor, Azman Hashim International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia
Kesavan Nallaluthan: Senior Lecturer, Fakulti Pengurusan dan Ekonomi, Universiti Pendidkan Sultan Idris, Tanjung Malim, Perak, Malaysia

Asian Case Research Journal (ACRJ), 2022, vol. 26, issue 03, 225-246

Date: 2022
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DOI: 10.1142/S0218927522500092

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