GoMechanic: Building India’s Largest Automotive Aftermarket Ecosystem

Deepti Prakash and Parul Manchanda
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Deepti Prakash: Assistant Professor, University School of Management Studies, Guru Gobind Singh Indraprastha University (GGSIPU), New Delhi, India
Parul Manchanda: Research Scholar, University School of Management Studies, GGSIPU and Assistant Professor, Vivekanada Institute of Professional Studies, GGSIPU, New Delhi, India

Asian Case Research Journal (ACRJ), 2022, vol. 26, issue 03, 247-261

Date: 2022
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DOI: 10.1142/S0218927522500109

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