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AN EXPLORATORY STUDY OF PROJECT VISION: ITS COMPONENTS AND IMPACT ON INNOVATION SUCCESS

Gary S. Lynn ()
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Gary S. Lynn: Wesley J. Howe School of Technology Management, Stevens Institute of Technology, Castle Point on Hudson, Hoboken, NJ 07030 , USA

International Journal of Innovation Management (ijim), 1999, vol. 03, issue 01, 91-109

Abstract: The concept of corporate vision has been receiving considerable attention in the strategy scholarship. A clear and lofty organisational vision can provide direction to a company and can positively impact on its ability to succeed. Yet research on vision at the project level has been curiously lacking. The purpose of this research is to define project vision, discuss its components and its impact on successful new product development. By studying the vision on a series of innovations at one company (IBM), we identified several components of an effective vision that include clarity, agreement, support and stability. This article concludes with an assessment of the applicability of these vision components for the extreme form of innovation called radical innovation.

Keywords: Vision; innovation; technological innovation; radical innovation; knowledge management; new product development; team learning; turbulent markets; personal computers (PCs); discontinuous innovation; disruptive technologies (search for similar items in EconPapers)
Date: 1999
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DOI: 10.1142/S1363919699000050

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