DEVELOPMENT OF INNOVATIVE PRODUCTS USING KANO'S MODEL AND QUALITY FUNCTION DEPLOYMENT

Kay Chuan Tan (), Min Xie () and Xiao-Xiang Shen ()
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Kay Chuan Tan: Department of Industrial and Systems Engineering, National University of Singapore, Kent Ridge, Singapore 119260, Singapore
Min Xie: Department of Industrial and Systems Engineering, National University of Singapore, Kent Ridge, Singapore 119260, Singapore
Xiao-Xiang Shen: Department of Industrial and Systems Engineering, National University of Singapore, Kent Ridge, Singapore 119260, Singapore

International Journal of Innovation Management (ijim), 1999, vol. 03, issue 03, 271-286

Abstract: Quality and innovation are two main issues involved in product development. When faced with increasingly intense competition from both national and international competitors, organisations usually consider quality and innovation as sources of competitive advantage. Customer satisfaction can be met and exceeded by providing customers with innovative products of high quality. Focusing on the early phases of product development, this paper suggests the combined use of quality function deployment and Kano's model. A case example is presented by employing the proposed method in a World Wide Web page design process. Customer requirements on Web pages were clearly recognised and deeply analysed. Also, further technical features were identified for delivering attractive Web pages. The results from the case example support the proposed framework as a means of innovative product development and attractive quality creation.

Keywords: Attractive quality; customer satisfaction; Kano's model; product innovation; quality function deployment (search for similar items in EconPapers)
Date: 1999
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DOI: 10.1142/S1363919699000141

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