INNOVATION IN COMMUNICATING IDEAS ABOUT THE FUTURE

Gill Ringland
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Gill Ringland: ICL, Observatory House, Windsor Road, Slough SL1 2EY, UK

International Journal of Innovation Management (ijim), 2000, vol. 04, issue 02, 173-186

Abstract: We in ICL have understood some of the challenges and opportunities of the future, but have not yet found a way of communicating this effectively to our customers. This paper describes the background to our innovation in experimenting with using virtual reality to communicate ideas about the future, and the lessons learnt so far.

Keywords: innovation; pervasive information; virtual reality (search for similar items in EconPapers)
Date: 2000
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DOI: 10.1142/S1363919600000123

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