ADOPTION RATES AND PATTERNS OF BEST PRACTICES IN NEW PRODUCT DEVELOPMENT

Kevin J. Dooley (), Anand Subra () and John Anderson ()
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Kevin J. Dooley: Departments of Management & Industrial Engineering, Arizona State University, PO Box 874006, Tempe, AZ 85287-4006, USA
Anand Subra: IBM Consulting, 650 3rd Avenue South, Minneapolis, MN-55402, USA
John Anderson: Department of Operations and Management Science, University of Minnesota, 331 Management & Economics Bld., Minneapolis, MN 55455, USA

International Journal of Innovation Management (ijim), 2002, vol. 06, issue 01, 85-103

Abstract: Firms are experimenting with numerous different best practices in order to improve the timeliness and effectiveness of their new product development (NPD) process. This paper examines how widely adopted certain best practices are, and if the adoptions show any pattern in terms of being simultaneously adopted within organisations. We developed an inventory of best practices related to NPD, and an empirical survey was administered to 39 companies. Our results indicate that best practices associated with enhancing the human resources involved in NPD, and improving the fuzzy front end of NPD appear to be getting little attention to date, despite a strong call for such attention in the management literature. Best practices associated with the strategic implementation of NPD (project selection, goals, technological leadership, product strategy, and customer involvement) are on average all more widely adopted than best practices associated with controlling the execution of NPD (process control, metrics, documentation, change control).

Keywords: Innovation; maturity; diffusion; strategy; execution (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (3)

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DOI: 10.1142/S1363919602000525

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