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THE KEY TO SUCCESS IN INNOVATION PART II: THE ART OF CHOOSING GOOD SPOKESPERSONS

Madeleine Akrich, Michel Callon (), Bruno Latour and Adrian Monaghan ()
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Madeleine Akrich: Centre de Sociologie de l'Innovation, 60 Boulevard Saint-Michel, Ecole des Mines de Paris, 75272 Paris cedex 06, France
Michel Callon: Centre de Sociologie de l'Innovation, 60 Boulevard Saint-Michel, Ecole des Mines de Paris, 75272 Paris cedex 06, France
Bruno Latour: Centre de Sociologie de l'Innovation, 60 Boulevard Saint-Michel, Ecole des Mines de Paris, 75272 Paris cedex 06, France
Adrian Monaghan: School of Business and Management, Brunel University, Uxbridge, Middlesex,UB8 3PH, UK;

International Journal of Innovation Management (ijim), 2002, vol. 06, issue 02, 207-225

Abstract: "Solve the technical problems first", we often hear, "then we'll deal with the market". The real history of innovations does not generally follow this simple schema; it is made of adaptations, series of trial and error and countless negotiations between numerous social actors. A genuine combat from which conquerors who know how to choose good representatives emerge.

Keywords: Innovation; actor-network theory; socio-technical analysis (search for similar items in EconPapers)
Date: 2002
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DOI: 10.1142/S1363919602000562

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