TOO MANY TOOLS? ON PROBLEM SOLVING IN NPD PROJECTS

Jos Benders () and Patrick Vermeulen ()
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Jos Benders: University of Nijmegen, Nijmegen School of Management, Thomas van Aquinostraat 1, P.O. Box 9108, NL-6500 HK Nijmegen, The Netherlands
Patrick Vermeulen: Erasmus University, Rotterdam School of Management, Department of Strategy and Business Environment, Burg. Oudlaan 50, P.O. Box 1738, NL-3000 DR Rotterdam, The Netherlands

International Journal of Innovation Management (ijim), 2002, vol. 06, issue 02, 163-185

Abstract: Complaints that new product development projects frequently encounter problems keep occurring, despite the availability of a considerable body of literature and a large and still increasing set of tools to guide such projects. Against the wider background of managerial problem-solving in general and NPD-literature more specifically, we present and analyse two NPD-projects within the same financial services firm. These show a marked contrast in success. The reasons for this difference are explored and conclusions are drawn about the usefulness of NPD-literature and tools.

Keywords: NPD projects; problem solving; use of tools; organization concepts (search for similar items in EconPapers)
Date: 2002
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DOI: 10.1142/S1363919602000574

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