NEW PRODUCT DEVELOPMENT PRACTICES AND EXPORT INVOLVEMENT: AN INITIAL INQUIRY

Jeen-Su Lim (), Thomas W. Sharkey () and John H. Heinrichs ()
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Jeen-Su Lim: Marketing and e-Commerce, The University of Toledo, Toledo, OH 43606, USA
Thomas W. Sharkey: Marketing and International Business, The University of Toledo, Toledo, OH 43606, USA
John H. Heinrichs: Library and Information Science, Wayne State University, Detroit, MI 48202, USA

International Journal of Innovation Management (ijim), 2003, vol. 07, issue 04, 475-499

Abstract: This study is an exploratory investigation into the role of new product development practices in the internationalisation process. Specifically, the relationship among five identified new product development practices and three export involvement stages is explored.The analysis of survey data obtained from a national sample of U.S. manufacturing firms provide support for the contention that certain new product development capabilities must exist at all stages of the internationalisation process. The results further support the argument that a subset of new product development capabilities must exist for the firm to pursue strategies that will result in a higher degree of export involvement.

Keywords: New product development; internationalisation; export involvement (search for similar items in EconPapers)
Date: 2003
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DOI: 10.1142/S136391960300088X

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